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Wednesday, April 7, 2010 as of 11:14 AM ET

Starwood Hotels & Resorts

Starwood Hotels and Resorts Worldwide, Inc. is a hospitality ownership and management organization, headquartered in Stamford, CT.

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Westin Introduces 'The Hive' Smart Rooms for Business Travelers

Starwood Hotels & Resorts (NYSE:HOT) is transforming the business centers at its Westin hotels into fully-equipped workspaces that it is calling "the Hive.

" The dedicated spaces will be "modeled to support today's mobile traveler," Westin said in a statement. The interconnected workspace will feature media:scape Steelcase technology, which includes HD video conferencing and seamless connectivity; Samsung televisions, printers and Xbox 306; as well as collaboration areas and floor-to-ceiling white boards.The Hive, which Starwood says is intended for small impromptu meetings, has already been launched at The Westin Boston Waterfront and The Westin Arlington Gateway hotel. It will soon open at the Westin Grand Munich with plans to roll-out globally through 2013.Westin says the campaign is designed to target the 75% of U.S. workers who are already mobile, and the growing number of global workers navigating toward smartphones, laptops and tablets."While the majority of today's companies hav...

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