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Sherwin-Williams Signs Multi-Year Pact With NASCAR

Sherwin-Williams (NYSE:SHW) said Monday it agreed to a multi-year partnership with NASCAR to become the racing circuit's official paint.Sherwin-Williams, the maker of its namesake paint, Krylon and Minwax, has been involved in the sport since 2000. According to the company, it has sponsored about 85% of NASCAR Sprint Cup teams.As part of the agreement, Sherwin-Williams will be the sponsor of the Fastest Lap Award in the Sprint Cup series."With more than 3,500 stores nationwide, this comprehensive Official Partnership will enable us to connect with our wide customer base across the country and to truly partner with NASCAR at every track," Chairman and Chief Executive Chris Connor said.NASCAR added that Sherwin-Williams will be a part of its Fuel for Business Council, which is comprised of 60 official NASCAR partners and meets four times a year for the companies to buy and sell products and services from one another."Sherwin-Williams is a category leader and innovative marketer that we'r...

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