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Endorse ThisCelebrities, like the rest of us, love stuff. But the amazing thing for them is they often get paid to use said stuff. And they don't just get paid a little bit -- they get paid a LOT. Why? Because advertisers want you to see them using their products and have you go out and buy them. These endorsement amounts are growing as more and more celebrities connect with their followers on social media. Some companies are tapping into the medium and paying up to $10,000 per tweet for a high-profile endorsement.But not all deals are as peachy keen as being handed five figures for 140 characters, however. Many agreements go awry, for reasons mundane and ironic to costly and remarkable.A recent study by University of Colorado at Boulder affirmed the risk that companies take on when establishing a close connection with a celebrity."The overall message to marketers is be careful, because all of us, celebrities or not, have positives and negatives to our personalities, and those negative...
FBN’s Nicole Petallides breaks down the day in the markets.
FBN’s Nicole Petallides breaks down the day in the markets.
Electronics retailer RadioShack Corp. dropped 3.2% to $3.37 on Tuesday after Goldman Sachs cut its rating on the stock to sell from neutral and lowered its price tar...
Vaultive CEO Elad Yoran discusses the code war that is threatening our cybersecurity.
“The 10-X Rule” author Grant Cardone on what is needed to turn J.C. Penney around.
Everyone's eyes were on the senior executive as he stood in front of the boardroom and presented his case. He was advocating for our company to make its first acquis...
"UPDATE: RadioShack Posts 4th-Quarter Loss as Smartphones Drag" published at 8:29 a.m. EST and a subsequent update misstated the time period in which the company's T...
IPhone shortages blamed for wireless weakness-New CEO calls store brand a strength-Company working on 100-day turnaround strategyWeak smartphone sales and a free-fal...
RadioShack (NYSE:RSH) posted its fourth consecutive quarterly loss amid falling sales at the electronics retail chain.The company reported on Tuesday a loss of $63.3...
Home Depot Inc. and Macy's Inc. shares rose 4.7% and 3.7% each on Tuesday after they reported better-than-expected fourth-quarter results. Home Depot also raised its...
Electronics retailer RadioShack Corp reported lower fourth-quarter sales and said it may have to close stores or sell assets to improve liquidity if business does no...
Sales weaker than expected-Less-profitable smartphone sales drag margins-Results follow appointment of new CEORadioShack Corp. (RSH) reported its fourth straight qua...
RadioShack Corp. (RSH) Chief Executive Joseph Magnacca previewed a plan to revamp the struggling retailer's image after weaker sales caused its fifth-straight quarte...
RadioShack Corp. shares inched up 1% even after it posted a bigger-than-expected first-quarter loss. Still, the stock was down 47% the past year. Net loss widened to...
RadioShack Corp on Tuesday reported a bigger-than-expected quarterly loss on weak sales of wireless phone contracts, highlighting the challenge facing its new chief ...
Former RadioShack Corp. (RSH) Chief Executive James F. Gooch earned a nearly $4 million severance payment after leaving the company last year, pushing his total comp...
Best Buy Co. and Target Corp. reportedly have ended their test partnership that put Best Buy's Geek Squad staff at 29 Target stores in Denver and Minneapolis, Minnea...
BlackBerry stock fell nearly 4 percent on Monday after Goldman Sachs cut its rating, citing a disappointing U.S. launch for the smartphone maker's new touchscreen de...
FBN's Lori Rothman breaks down late-morning market news.
