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Pitney Bowes

The Secret to Social Media Marketing

It had to happen eventually, I'm just surprised it took so long. The content guy at Buffer , a popular social media publishing app, has posted The Ideal Length of Everything Online . And yes, it is backed by research – lots and lots of research, studies, surveys … all sorts of data.The post tells you exactly how long your tweets should be for maximum retweetability, not to mention the ideal length of Facebook posts, Google+ headlines, blog posts, email subject lines, presentations, even domain names.I don't have to tell you what a colossal breakthrough this is. Now social media marketers know exactly how to package and market all that mind-numbingly monotonous content. Welcome to the brand new homogenized version of the social snooze-fest also known as Web 2.0.Look, there's no easy way to say this, so I'm just going to come out with it. Folks, this is not the way to get rich, get to heaven, or get anything or anywhere else good, for that matter. Not only is all that data-driven stuff w...

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