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Hasbro rides My Little Pony to stronger profit

Hasbro Inc reported a better-than-expected quarterly profit on strong demand for toys such as My Little Pony, that have strong tie-ins with TV shows aimed at little girls.Sales of toys aimed at girls grew 21 percent in the first quarter, while toys for boys rose just 2 percent, although the company's boys lines will likely be boosted by the upcoming release of Transformer and Spider-Man movies.Hasbro's shares rose as much as 4.2 percent to touch an all-time high of $56.91 in early trading on Monday.The growth in Hasbro's sales of toys for girls contrasts with the fading sales of Barbie dolls, which dragged rival Mattel Inc to its first quarterly loss in nearly five years.Barbie, a billion-dollar brand modeled on an adult woman and her career, has fallen out of favor with girls who increasingly prefer dolls with storylines more in keeping with their age.Hasbro has tasted success with its My Little Pony franchise, including a TV series based on the equine characters with colorful bodies ...

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  11. Hasbro Global Sales Boost Third Quarter Profit

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  1. Hasbro's First Quarter Profit Beats Views

    Toymaker Hasbro Inc reported a better-than-expected quarterly profit, helped by strong demand for its toys for girls.Sales of girls' toys such as My Little Pony and ...

  2. Mattel Posts 1Q Loss As Barbie Sales Plummet

    Mattel Inc, the world's largest toymaker, reported a net loss for the first quarter due to a fall in sales of its iconic Barbie dolls and Fisher-Price toys for presc...

  3. Mattel Shares Slump After BMO Capital Downgrade

    Shares in Mattel Inc. fell 3% in premarket action Monday after BMO Capital downgraded the toy maker to underperform from market perform. BMO pointed to concerns abou...

  4. Mattel To Buy Mega Brands For About $460M

    Toy company Mattel Inc said it offered to buy Canada's Mega Brands Inc for about $460 million, including debt.Mattel will pay C$17.75 per Mega Brands share, represen...

  5. Mattel To Buy Canada's MEGA Brands In $460M Deal

    Mattel Inc. announced Friday that it will buy Canada-based toy group MEGA Brands Inc. for $17.75 Canadian dollars a share ($15.95 per share). The deal for the No. 2 ...

  6. Sluggish Global Toy Market No Match for Lego

    Denmark's Lego increased sales and operating profit by 10 percent in a sluggish global toy market in 2013 and said it expected to continue to outperform the market b...

  7. Lego expects to keep on outperforming toy market

    Denmark's Lego increased sales and operating profit by 10 percent in a sluggish global toy market in 2013 and said it expected to continue to outperform the market b...

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