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Ad Spending Expected to Grow to Half a Trillion Dollars

In the next year global ad spending is expected to grow to a total of half a trillion dollars, according to research by Global Magna, a unit of one of the biggest global ad agencies in the world, Interpublic (NYSE: IPG).Ad growth is expected to reach up to 6.1% in 2014. This is double the growth of this year when it is expected to reach 3%, a revised estimate from the previous forecast of 3.1%. Online digital ad growth is expected to grow 13% this year, a $113.6 billion increase.Television advertising remains the leader in spending at $196.5 billion, up 2% this year.  Online advertising comes in second, placing it above magazines, billboards, and radio advertising.Online ads are up to a 23% share of ad spending, closely correlated to the percentage of time we spend online.FBN's Dennis Kneale said there are issues that arise with the use of online advertising.Primarily, there is difficulty targeting customers online. Kneale explains, "Online, there are two big problems. One is invisible...

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  1. Interpublic Shares Jump On Publicis Takeover Rumor

    Shares of Interpublic Group of Cos. jumped more than 10% Friday on speculation that France's Publicis Group SA is considering a $15-a-share, or $6 billion, bid for t...

  2. Las Vegas Sands, Barrick Gold Corporation Among Stocks Down on Above-average Volume Thursday

    There are a few stocks down on high volume today:Las Vegas Sands (NYSE:LVS) is trading down on a volume of 24.5 million, or 2.3 times its normal daily volume. The st...

  3. Interpublic Plunges After Sluggish Quarter

    Shares of Interpublic Group plunged 15% Thursday, the worst drop on the S&P 500, after the advertising and marketing services conglomerate reported a sluggish second...

  4. Interpublic Group 2Q Earnings Pregame Scorecard

    Last quarter Interpublic Group (NYSE:IPG) met Wall Street estimates, and it is scheduled to report again on Thursday.ExpectationsAnalysts currently expect Interpubli...

  5. Mattel, Comerica Included in Stocks Up on High Volume Tuesday

    These are stocks that are up on high volume today:Trading with a volume of 7.3 million, or 3.2 times its average daily volume, Mattel (NASDAQ:MAT) is up on high volu...

  6. Interpublic Up 5% On Results

    Ad agency giant Interpublic Group of Cos. saw its shares advance 5% Friday on better-than-expected fourth-quarter earnings and news that its board has approved a $30...

  7. Interpublic 4Q Net Up 32%, Topping Views; Approved For New $300 Million Buyback Program

    DOW JONES NEWSWIRESInterpublic Group Of Cos.'s (IPG) fourth-quarter earnings rose a better-than-expected 32% as revenue pushed higher and a close eye on costs lent t...

  8. What Makes a Memorable Ad? Location, Location, Location

    If you advertise online, you demand messaging and branding that leads to increased marketing return on investment and a reduced cost of sales. You hammer the point h...

  9. Declining Advertising Spending

    Interpublic Group Chairman and CEO Michael Roth on the challenges facing the advertising industry in this economic downturn.

  10. Singing a New Tune

    Steve Stoute, Translation Consultation & Brand Imaging, and former Interscope Records vice president, discusses his transition from a music executive to branding executive.

  11. Turning Around Perceptions

    Interpublic CEO Michael Roth discusses how companies such as GM who have been hit hard by the down economy and oil prices change its perceptions?

  12. When to Change Ad Campaign

    Interpublic CEO Michael Roth discusses when companies should change ad campaign strategies.

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