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Brazil's Embraer looks to shock Lockheed with price of cargo jet

Brazilian planemaker Embraer SA is looking to shock rivals with the price of its KC-390 military transport plane when it starts booking firm orders within the next 12 months, according to a senior executive.Luiz Carlos Aguiar, the head of Embraer's defense unit, made clear in an interview ahead of the LAAD defense show that starts in Rio de Janeiro on Tuesday, that the company's strategy was aggressive."In terms of price, we're going to make the competition uncomfortable. They're going to be astonished," he said, but declined to be more specific on the price of the cargo jet under development, citing various options that will affect costs.The confident tone highlights Embraer's growing ambitions for the KC-390, which aims to replace aging versions of Lockheed Martin Corp's C-130 Hercules. The Brazilian aircraft received a vote of confidence last year when Boeing Co agreed to joint sales.Embraer is expected to lay out an expanded assessment of the potential market for the airplane at a ...

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  2. Analysis: U.S. deal has Brazil's Embraer flying high in defense

    With its first-ever U.S. military contract in hand, the defense unit of Brazilian planemaker Embraer SA has finally hit the big time, establishing itself as a global...

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