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Forrester Research VP Sucharita Mulpuru on Amazon 1Q earnings.
April 10, 2014 Your brand is defined by the interactions that people have with it everyday. #ForrForum — Forrester Research (@forrester) April 10, 2014 Today, politicians make decisions based on polls. 50 years ago LBJ was willing
person with knowledge of the figures said earlier. The equivalent figure for Amazon.com Inc., according to Forrester Research : roughly $100 billion. China's second-largest e-commerce company by transactions may have a U.S. IPO
AOL has a very large vision for where the advertising world is going," said Susan Bidel, a senior analyst at Forrester Research . "They see it as one big digital platform. From a marketer's' perspective, to be able to plan and execute
is likely to see Alibaba's market share extend its fall, said Bryan Wang, Beijing-based vice president for Forrester Research . "We have definitely seen a lot more customers asking us in the last year about how to get away from Tmall
executives are destroying their careers by tipping off competitors about their strategies on LinkedIn. According to a Forrester Research survey , 82% of 150 companies were monitoring social media primarily for competitive intelligence. Now that
considered a leader in U.S. mobile payments, which Forrester Research projects will triple in volume to $90 billion by ..... said Denee Carrington, a senior analyst with Forrester Research . "One of the things PayPal has to do is demonstrate
companies are currently selling direct to business partners online, according to a recent study from Hybris and Forrester Research . This shift from the focus on B2C e-commerce will continue in 2014 and create huge opportunities for B2B companies
missed delivery windows this Christmas season. Will this flub drive shoppers back to brick-and-mortar stores? Forrester Research V.P. Sucharita Mulpuru weighs in on the holiday shipping delays, and whether e-commerce is going to take a permanent