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Campbell's Soup

Save big at the supermarket with coupons

You can have all the gee-whiz electronic gadgets in the world, but one of the surest ways to save money at the supermarket still depends on a pair of sharp scissors.In 2013, manufacturers distributed 315 billion coupons for packaged goods – paper towels, orange juice, cereal, detergent, and the like. That's an almost unfathomable 1,000 coupons for every person in the U.S -- enough to have one heck of a ticker-tape parade. Although only a scant 2.8 percent were actually redeemed, the aggregate savings to consumers was $3.5 billion.Most of those coupons weren't unearthed by techno-savvy shoppers wielding smartphones and using deal-sniffing mobile apps like Saving Star, Grocery IQ, or Cellfire. Ninety-one percent were distributed in paper form, primarily via freestanding inserts stuffed between the sections of Sunday newspapers. Old school. Less than 1 percent of coupons were distributed digitally, meaning they could be downloaded electronically or printed at home.For most shoppers, the p...

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