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Wednesday, April 7, 2010 as of 11:14 AM ET

Boyd Gaming

    Boyd Gaming

    Boyd Gaming Corporation is a Paradise, Nevada based business engaged in the development, ownership and operation of hotels and casinos throughout the United States.

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    Atlantic City To Launch $20 Million Ad Push

    The Atlantic City Alliance on Friday said that it will launch a $20 million marketing push to encourage visitation to the seaside gambling resort, which has waned in recent years due to the economic downturn and stiff new competition in neighboring states.

    The campaign, which rolls out Monday, is aimed at building "a year-round visitor base and [to] shift consumer perception of the city." With the slogan "Do Anything. Do Everything," advertisements will be aimed at audiences in New York, Philadelphia and Baltimore, traditional feeder markets for the city. Caesars Entertainment and Boyd Gaming are among the casino firms operating in the city.Copyright © 2012 MarketWatch, Inc....

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