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Bon -Ton 4Q Profit Tops Street as Marketing Efforts Ramp Up

Bon-Ton Stores (NASDAQ:BONT) revealed mixed fourth-quarter earnings on Tuesday with EPS besting Wall Street expectations amid new marketing efforts.  The York, Pa.-based department-store chain reported net income of $74.4 million, or $3.71 a share, compared with a year-earlier $78.2 million, or $4 a share. The results trumped average analyst estimates of $3.57 in a Thomson Reuters poll.Revenue for the three months ended Feb. 2 increased 3.2% to $1.02 billion from $983 million a year ago, missing the Street's view of $1.04 billion. Same-store sales, a measure of sales at stores open longer than a year, edged up 1%."We sequentially improved the business each quarter through a number of key initiatives, including a better balanced merchandise assortment, more disciplined inventory management, enhanced marketing efforts and upgrades to our eCommerce business," said Bon-Ton CEO Brendan Hoffman.For fiscal 2013, Bon-Ton sees EPS in the range of 40 cents to $1, bracketing the consensus view of...

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