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Ten Brands You Won't Find Next Year

Each year, 24/7 Wall St. identifies 10 important brands sold in America that we predict will disappear before 2014. This year's list reflects the brutally competitive nature of certain industries and the importance of not falling behind in efficiency, innovation or financing.The list also reflects how industry trends can accelerate the demise of certain brands. This year, we included two magazines — Martha Stewart Living and Road & Track. With print advertising in a multiyear decline, some magazines have weathered the decline better than others. These two, however, have suffered sharp drops in advertising revenue over the past five years. Magazines also carry the heavy legacy costs of printing, paper and distribution — a problem not shared by online-only competition.Each brand on the list suffers from one or more of these problems. Each of the 10 will be gone, based on our definitions, within 18 months.This is 24/7 Wall St.'s 10 brands that will disappear in 2014.1. J.C. Penney  J.C. P...

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