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Facebook Widens Data Targeting

Gunning to win more advertising dollars, Facebook Inc. (FB) is using new ways to cull personal information from outside the social network and match it with data submitted by its billion-plus users.The efforts are winning over advertisers such as General Motors Co. (GM) and Neiman Marcus Group Inc., but further raise privacy concerns as Facebook harnesses a mosaic of information about its users.On Wednesday, Facebook plans to roll out a new advertiser tool to help advertisers directly target Facebook users based on their offline spending history.The tool marries what Facebook already knows about people's friends and "likes' with vast troves of information from third-party data marketers such as Datalogix Inc., Acxiom Corp. (ACXM) and Alliance Data Systems Corp.'s (ADS) Epsilon. That includes data on the Web pages that consumers visit, the email lists they have signed up for, and the way they are spending money online and offline.A data broker like Datalogix, for example, aggregates inf...

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  1. Pack Your Portfolio

    A FOX Business market panel breaks down what needs to be in your portfolio before the holiday weekend.

  2. Alliance Data Sees Minimal Impact From Data Breach at Epsilon

    Alliance Data Systems Corp said it expected minimal impact on its financial performance and outlook over the "foreseeable future," following the intrusion into the e...

  3. Consumer Information Breach in Hacking Attempt

    FBN's Shibani Joshi on the data breach of e-marketer Epsilon.

  4. Customers Exposed as Data Breach Grows

    The names and e-mails of customers of Citigroup Inc and other large U.S. companies, as well as College Board students, were exposed in a massive and growing data bre...

  5. Citi, Capital One involved in widening data breach

    NEW YORK (Reuters) - Citigroup Inc and Capital One Financial Corp were part of a large data breach that exposed the names and e-mail addresses of many large companie...

  6. Get Ready for 2011

    Raymond James Chief Investment strategist Jeff Saut with his predictions for the economy in the New Year.

  7. Alliance Data Systems Authorizes $400M Stock Buyback

    Alliance Data Systems ( ADS ) swung higher Monday after the data-driven marketer said it will repurchase $400 million worth of its shares through the end of next yea...

  8. Vulture Funds Descend on Banks

    August 26, 2009 12:38 PM Vulture Funds Descend on Banksby Elizabeth MacDonaldSelect rating Poor Okay Good Great Awesome No votes yetComments »Known on Wall Street as...

  9. Vulture Funds Descend on Banks « Emac's Stock Watch

    August 26, 2009 12:38 PM UTC by Elizabeth MacDonaldVulture Funds Descend on BanksKnown on Wall Street as the “smart money” crowd that turned quickly dumb due to bad ...

  10. Pack Your Portfolio

    A FOX Business market panel breaks down what needs to be in your portfolio before the holiday weekend.

  11. Market Expert: Stimulus WILL Bump Economy

    Market Panel

  1. Financial Sector Wrap

    On a trading day that saw the S&P 500 gain 0.6%, the Financial sector (XLF) showed little change.While being down today, the ETF, as a proxy for sector performance, ...

  2. Amgen, CBS Among Stocks Hitting 52-Week Highs Friday

    These nine stocks reached 52-week highs:The share price of Amgen (NASDAQ:AMGN) rose today, reaching and then surpassing its previous 52-week high of $84.39. In spite...

  3. Financial Sector Wrap

    During trading today, both the Financial sector (XLF) and the S&P500 showed little movement.American Independence (NASDAQ:AMIC) was a significant gainer in the secto...

  4. Infosys Ltd ADR, Kroger Among Stocks Down on High Volume Thursday

    Today, a few stocks are down on high volume:Infosys Ltd ADR (NASDAQ:INFY) is down on high volume today, trading with volume of 5.9 million, or 2.9 times its average ...

  5. Financial Sector Wrap

    While the S&P 500 grew 0.9%, the Financial sector (XLF) showed little movement during trading today.Morningstar (NASDAQ:MORN) rose 2.5% to close at $57.97, cross its...

  6. Financial Sector Wrap

    While the S&P 500 grew 1%, the Financial sector (XLF) showed little movement during trading today.Summit Financial Group (NASDAQ:SMMF) was one of the sector's big lo...

  7. Alexion Pharmaceuticals, Dow Chemical Among Stocks Up on High Volume Thursday

    These are stocks that are up on high volume today:Alexion Pharmaceuticals (NASDAQ:ALXN) experienced a price hike on above-average volume today, trading at a volume o...

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