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Seattle's Best Coffee Rebuilds Stand-Alone Shops in Post-Borders Era

Starbucks Corp.'s (SBUX) Seattle's Best Coffee brand--once thought doomed when its biggest retailer, Borders bookstores, closed in 2011--is working on a comeback.The more value-oriented brand is hoping to rebuild its retail business, which was all but lost when Borders closed its roughly 400 stores that housed Seattle's Best cafes. On Monday, the chain opened 10 drive-through locations in Dallas, using a new format designed to compete with the likes of Dunkin' Donuts, and help it expand to new markets in the southern and eastern U.S."Dallas is exciting for us because we are targeting on-the-go, value-conscious customers," said Frank Sica, vice president and general manager for Seattle's Best Coffee. Right now, they are getting their coffee at convenience stores or McDonald's Corp. (MCD), he added.Dunkin' Donuts, which is part of Dunkin' Brands Group Inc. (DNKN), recently outlined plans to expand in the Dallas area, through a joint venture with Dallas Cowboys owner Jerry Jones and his f...

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  1. Dunkin' Brands Names CEO Travis Chairman; Jon Luther Retiring

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