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Press Briefings Bolster Fed Messaging Machine

Ben Bernanke faces the unenviable task of dialing back on quantitative easing, but the Federal Reserve chief does have one important tool his predecessors lacked: televised press conferences.More than two years after Bernanke embraced the hour-long events as part of a revamped communications strategy, the central bank can now lean on these high-profile appearances as a way to massage its monetary-policy message to a jittery marketplace.A new analysis by Deutsche Bank (NYSE:DB) concludes these press briefings "play an important clarification role," revealing the initial market response to the Federal Open Market Committee statement has tended to be at least partially reversed during the press conference.The press conferences "could very well become an increasingly important tool for guiding policy as the Fed finds it progressively more challenging to keep market expectations on track as they begin to make a fundamental turn in the direction of policy," Peter Hooper, chief economist at D...

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