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Mercedes dealer review opens home front in luxury war

How many Mercedes staff does it take to sell a car? The answer, in the luxury carmaker's German showrooms, is more than it takes to shift an Audi - just part of the cost gap Daimler wants to close with its premium rivals.Among the top three, Mercedes depends on its unprofitable company-owned dealerships for a bigger share of domestic sales than either Volkswagen's Audi or BMW, which rely more on franchises.Now, according to documents seen by Reuters, Chief Executive Dieter Zetsche is targeting the company's "own retail" operations as part of a promised 2 billion euro ($2.6 billion) savings drive.Daimler, already in talks to sell four German outlets, could mount a bigger sell-off if those transactions go well, a person familiar with the company's thinking told Reuters."Management wants to try this out to see exactly how it would work in practice," said the person, who asked not to be named."They are gathering experience that could serve as a blueprint," he said, adding "Zetsche is no fa...

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  1. Skoda sales in April hit by switch to new model

    Unit sales at Skoda Auto fell by 4.6 percent in April due to a switch to a new Octavia model and continued weak demand in some European markets, the car maker said o...

  2. Volkswagen Building New Factory in Changsha, China

    German carmaker Volkswagen AG (VOW.XE) said Thursday it is building a new plant in Changsha, China which will have an annual output capacity of 300,000 vehicles.MAIN...

  3. Volkswagen Shareholder Porsche SE Backs Full-Year Guidance

    Volkswagen AG's (VOW.XE) main shareholder Porsche Automobil Holding SE (PAH3.XE) Tuesday confirmed its full-year guidance after posting a profit for the first quarte...

  4. Legal Action taken against Porsche SE in Germany

    Plaintiffs are seeking compensation from Porsche Automobil Holding SE (PAH3.XE) in a new law suit filed at a German court, a spokesman from Stuttgart's regional cour...

  5. Volkswagen recalls 91,000 cars in Japan

    Volkswagen is recalling about 91,000 cars in Japan, a spokesman for the company said, citing potential gearbox problems that have already caused a recall in China.Th...

  6. Ford's China Sales Jump 37% in April

    Ford Motor Co. (NYSE:F) and its joint ventures in China recorded a 37% sales increase in the country last month, led by demand for the Ford Focus and new Kuga models...

  7. At cautious Toyota, low risk rules even as profit booms

    Toyota Motor Corp <7203.T> refuses to be tempted away from its low-risk growth strategy, even as the world's bestselling carmaker is likely to show that it met its m...

  8. Peugeot Citroen Cuts French Vehicle Production By 36% in 1Q

    Car maker PSA Peugeot Citroen (UG.FR) slashed production at its French assembly plants by 36% in the first quarter of this year from a year earlier as the financiall...

  9. Czech Industrial Output Contracts Further in March on Car Output Drop

    Czech industrial production contracted more than expected on the year in March, driven by a continued output decline in the car and automotive parts sectors, data re...

  10. Daimler recalls 3,500 Mercedes Citan vans over faulty airbags

    German automaker Daimler is recalling 3,500 Mercedes-Benz Citan vans in Europe because of faulty airbags.A company spokesman said on Monday that window airbags will ...

  11. GM Says China April Sales Rose 15%

    Sales of vehicles by General Motors Co. (GM) and its joint ventures in China totaled 261,870 units in April, up 15% from a year earlier, the U.S. auto maker said Mon...

  12. Audi needs clarity on laws before decision on Brazil plant: CEO

    Volkswagen AG's Audi premium brand will not build a vehicle assembly plant in Brazil until the laws governing what exactly is required to ensure a car is considered ...

  1. EUROPE MARKETS: Europe Stocks Pause After Rally; Carnival Sinks

    European stock markets dropped on Tuesday, after climbing to multiyear highs in the prior session, with investors cautious about making any major moves before more c...

  2. EUROPE MARKETS: Europe Stocks Extend Rally, Track U.S. Higher

    European stock markets extended gains in choppy trade on Monday, with car makers in the driver's seat after a broker upgrade, while the broader sentiment tracked the...

  3. EUROPE MARKETS: Europe Stocks Pause After Rally; Miners Slump

    European stock markets tracked U.S. stock futures lower in choppy trade on Monday, with mining firms dropping after broad-based losses in metals prices.The Stoxx Eur...

  4. European car sales end losing streak, respite may be brief

    Europe's ailing car market ended a streak of 18 straight months of falling sales, though a number of one-off factors suggested that a sustained recovery will be hard...

  5. Battered EU Car Market Shows Signs of Recovery

    New car registrations in the European Union rose by 1.7% in April from a year earlier, according to latest industry data released Friday, giving hope to Europe's bat...

  6. Seven Sedans for Retirees Who Are Young at Heart

    Sedans for the Young at HeartWith the conviction that growing older doesn't have to mean getting old, Bankrate put together a list of the seven best cars for young-a...

  7. The Most Popular American Brands In China

    By 2030, roughly two-thirds of the world's middle class will be in the Asia Pacific region, largely in China, according to a report by Ernst & Young. Currently at ar...

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