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GM gearing up for big ad push for crucial new pickups: executive

The launch of General Motors Co's redesigned Chevrolet Silverado, the most important since the automaker's bankruptcy and $50 billion taxpayer-funded bailout in 2009, is on track and advertising for its full-size trucks should begin in a few weeks, a top GM executive said on Monday.Mark Reuss, head of GM's North American operations, said the launch of the 2014 Silverado and GMC Sierra pickups is going "really good" and there had been no hiccups to slow the rollout.Analysts estimate GM has invested $3 billion to $4 billion to develop the new trucks and related engines, and to revamp the plants where they are built. The last major redesign of the trucks was in 2006.Reuss said advertising for the new big trucks will not begin until there are enough on dealer lots to meet demand."We want to match availability with the marketing, so we've still got some weeks before we get everything to everybody that needs it," he told reporters after an event at which he announced the creation of a summer...

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  1. GM Shares Roar Back to Old Levels

    General Motors Co. shares eclipsed their $33 initial public offering price with investor enthusiasm over its new vehicles and speculation the U.S. government may soo...

  2. Truck Sales Fuel April Gains for Big 3

    The Big Three U.S. automakers, Ford Motor (NYSE:F), General Motors (NYSE:GM) and Chrysler Group, all posted stronger April sales as demand for pickup trucks gained s...

  3. GM April U.S. Sales up 11% as All Brands Gain

    General Motors Co.'s (GM, GMM.U.T) U.S. auto sales rose 11% in April as all four GM brands posted higher sales.Results matched expectations from car-shopping website...

  4. GM Reports 11% Rise In April U.S. Vehicle Sales

    General Motors Co. reported Wednesday an 11% rise in April U.S. vehicle sales. The company sold 237,646 pick-ups and cars in the month, bringing its seasonally adjus...

  5. GM's Launch of Redesigned Pickups on Course

    General Motors Co's (NYSE: GM ) U.S. launch of its redesigned full-size pickup trucks, which is critical to improving the automaker's profitability, remains on track...

  6. U.S. launch of GM's redesigned full-size pickups on track: executive

    General Motors Co's U.S. launch of its redesigned full-size pickup trucks, which is critical to improving the automaker's profitability, remains on track, a top exec...

  7. Cupcake Shops Say Business Isn't Crumbling

    The Wall Street Journal reports the cupcake trend may be waning. But a handful of cupcake bakery owners across the country say business continues to grow – and there’s no end in sight.

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