Reaching this often coveted group isn’t as easy as sending out a blast email with a coupon inside or tweeting the current special. Here’s advice.
Former Gov. Mike Huckabee, (R-Ark.), on HHS Secretary Kathleen Sebelius’ resignation.
A compelling testimonial, if used correctly, can turn a window shopper into a loyal customer. And the same goes for online shoppers. Here is what you need to know.
No matter how attractive the product, a plan to make money in consumer goods must have the following three components.
Coercion cloaked as compassion is still coercion
Bruce Turkel of Turkel Brands on Yum Brands’ launching chicken restaurant to rival Chick-Fil-A.
Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.
Did the White House cook the books?
Public Citizen Litigation Group’s Paul Alan Levy and brand-building expert Denise Yohn weigh in on Yelp’s anonymous reviewers issue.
Irvine, Calif.-based startup Weedmaps, the self-proclaimed “Yelp for marijuana,” is eyeing a major ad campaign in New York to push legalization.
Even if you are a two-man operation, you have to realize that showing appreciation to your teammate is crucial if your business is going to be as productive as you want it to be.
Silicon Valley is full of people who call themselves serial entrepreneurs. You can't walk down the street in Mountain View or Palo Alto without bumping into two or t...
Scott Martin of United Advisors, Bruce Turkel of Turkel Investments and Penn Financial Group president Matt McCall weigh in on Elon Musk.
Lululemon Athletica Inc (NASDAQ:LULU), best known for its trendy yoga wear, hopes to drive growth in coming years by expanding its range of fitness-related apparel a...
Not all negative reviews have the same damaging effect, new research suggests.
Google (NASDAQ:GOOG) may be investing in big brands like Ray-Bans ahead of the upcoming Google Glass launch, but new patent filings show the tech giant might one day...
When your business is just starting out, it can be difficult to know where to focus your resources, especially if you don't have a lot of them. One area that can suck up a lot of the budget — and often does for inexperienced business owners — is marketing.
Most people think of branding as simply “the logo,” but a logo is just the beginning of a brand’s visual aspect.
When angels get burned, they add all aspects of the investment to the ‘never again’ list. This is a list you don’t want to be on. Here is what you need to know.
Don't you love it when the self-appointed word police go ballistic over popular jargon that should be banned from the workplace or, better yet, from the entire human...