Fox Business - The Power to Prosper
Search Site

Branding

Yahoo Makes $1.1B Bet on Tumblr

Yahoo (NASDAQ:YHOO) inked a deal to buy social blogging site Tumblr for $1.1 billion on Monday in what marks one of the largest social media deals in history, even surpassing the price tag on Facebook's (NASDAQ:FB) Instagram buy last year.  Marissa Mayer's largest-ever transaction at the helm of Yahoo was met with jest by the two parties, an attempt to meet head-on criticism and claims that Yahoo will drive Tumblr into the ground the way it has with its acquisitions of the past.Their press release promised "not to screw it up," and a GIF on a Tumblr post operated by Marissa Mayer flashed the words "Yahoo" and "tumblr." before blinking "Now Panic and Freak Out" in a play on the U.K. phrase "Keep calm and carry on."As a part of that promise, Yahoo said Tumblr will be independently operated as a separate business with founder David Karp remaining as CEO. They pledge to keep the product, service and brand the same, as well as "the same Tumblr irreverence, wit and commitment to empower crea...

Read More

  1. 'Inventor of the Year': If You're Not Scared, You Are Doing Something Wrong

    Ever heard the phrase pulling something out of thin air? Jason Lucash is doing just that, with your favorite beats.

  2. Can Social Media Rescue Your Career?

    In today's competitive job market , social media has become the new jungle. Is a reluctance to sign up for a LinkedIn account keeping you from the job of your dreams...

  3. J&J Recalls Children's Tylenol in South Korea

    Johnson & Johnson (JNJ), still struggling to overcome manufacturing problems that have dogged it for more than three years, is recalling all bottles of Children's Ty...

  4. 5 Business Success Lessons of Louis C.K.

    Entrepreneur and comedy star Louis C.K.’s triumphs have been made possible by a powerful combination of incredible talent and a series of very wise business decisions.

  5. Get 'Iron Man' Tough: Branding Lessons from the $9.3B Franchise

    Experts Cliff Courtney and Allen Adamson weigh in on how to make your company’s brand as tough and successful as the “Iron Man” franchise.

  6. Write Press Releases That Actually Get Noticed

    Entrepreneurs share their best tip for writing press releases that are successful in getting their companies noticed. 

  7. Online Poker Makes a Comeback in the U.S.

    Real-money online poker was officially reintroduced in the U.S. on Tuesday with the launch of the country's first legal site operated by Ultimate Gaming, a subsidiar...

  8. Beyonce: Master Brand Strategizer, or Control Freak?

    Branding experts weigh in on Beyonce’s ban on concert photographers, after unflattering Super Bowl pictures went viral on the web. Is it possible to cross the line when it comes to your brand?

  9. Cupcake Shops Say Business Isn't Crumbling

    The Wall Street Journal reports the cupcake trend may be waning. But a handful of cupcake bakery owners across the country say business continues to grow – and there’s no end in sight.

  10. RadioShack's Loss Widens as Revenue Drops

    RadioShack Corp on Tuesday reported a bigger-than-expected quarterly loss on weak sales of wireless phone contracts, highlighting the challenge facing its new chief ...

  11. Toyota re-styles no-frills models to drive China fightback

    Toyota Motor Corp is giving its Vios and Yaris models a major makeover for China as part of the Japanese group's make-or-break move into the no-frills entry-level se...

  12. Partnering with a Celebrity Chef to Create a New Food Product

    Entrepreneur Jimmy Lee has harnessed the power of a celebrity chef and a nutritionist to bring a new type of product – whipped salad dressing – to the market.

  1. Reality TV Entrepreneurs: Life After the Boot

    From Duck Dynasty and Dance Moms to Cake Boss and Counting Cars, small businesses are dominating reality TV. Stars from “Million Dollar Decorators,” “Pregnant in Heels,” “Life After Top Chef” and “Start-Ups: Silicon Valley” dish on whether TV helped their businesses – or tore them to pieces.

  2. What You Need to Know About Branding

    I obviously cannot unpack the minutia of brand building in a short article, but I can provide three building blocks that will serve as a foundation for your business' strategy.

  3. Richard Branson's Work-Life Balance Secrets

    Want to work (and live) like the successful entrepreneur behind Virgin Group? Check out Richard Branson’s tips for parenting, as well as balancing career and personal life commitments.  

  4. Branding Expert on Seth Meyers' New 'Late Night' Gig

    NBC announces Seth Meyers will be the new ‘Late Night’ host, following in Jimmy Fallon’s footsteps. Branding and marketing expert Cliff Courtney weighs in on the promotion, and the lessons for how to take your business to the next level.

  5. Abercrombie & Fitch CEO's Big, Fat Marketing Mistake?

    Recently, Abercrombie & Fitch CEO Mark Jeffries said that his company was only for the “cool kids” – and not for “fat people.”  Entrepreneur.com asks -- emotions aside -- whether this could actually be a smart marketing campaign.

  6. China Securities Regulator Sounds Warning With Ban of Ping An Securities

    China's securities regulator has banned Ping An Securities from underwriting new stock offers for three months following a finding of negligence.It is the first ban ...

  7. From the Wrapper to the Ingredients, Transparency is Critical

    Full transcript of an interview with KIND Healthy Snacks CEO Daniel Lubetzky

‹ Prev12345Next ›
Freebase CC-BY
Source: Branding on Freebase, licensed under CC-BY
Other content from Wikipedia, licensed under the GFDL