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How to Market to Millennials

Reaching this often coveted group isn’t as easy as sending out a blast email with a coupon inside or tweeting the current special. Here’s advice.

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  1. Huckabee: Sebelius’ resignation was inevitable

    Former Gov. Mike Huckabee, (R-Ark.), on HHS Secretary Kathleen Sebelius’ resignation.

  2. The Truth About Customer Testimonials

    A compelling testimonial, if used correctly, can turn a window shopper into a loyal customer. And the same goes for online shoppers. Here is what you need to know.

  3. Your Process Is As Important As the Product

    No matter how attractive the product, a plan to make money in consumer goods must have the following three components.

  4. Gutfeld: Mozilla, gay marriage and rise of coercive culture

    Coercion cloaked as compassion is still coercion

  5. Yum Brands launches Chick-Fil-A competitor in Texas

    Bruce Turkel of Turkel Brands on Yum Brands’ launching chicken restaurant to rival Chick-Fil-A.

  6. What Does the Color of Your Logo Say About Your Business?

    Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.

  7. Political Insiders Part 2: The ObamaCare numbers game

    Did the White House cook the books?

  8. Anonymous reviews an image problem for Yelp?

    Public Citizen Litigation Group’s Paul Alan Levy and brand-building expert Denise Yohn weigh in on Yelp’s anonymous reviewers issue.

  9. 'Yelp for Marijuana' Plans Six-Figure Ad Blitz to Legalize Weed

    Irvine, Calif.-based startup Weedmaps, the self-proclaimed “Yelp for marijuana,” is eyeing a major ad campaign in New York to push legalization.

  10. Employee Appreciation Is Vital to Productivity

    Even if you are a two-man operation, you have to realize that showing appreciation to your teammate is crucial if your business is going to be as productive as you want it to be.

  11. Can Roku Beat Apple to the Living Room?

    Silicon Valley is full of people who call themselves serial entrepreneurs. You can't walk down the street in Mountain View or Palo Alto without bumping into two or t...

  12. Is Tesla’s Elon Musk the next Steve Jobs?

    Scott Martin of United Advisors, Bruce Turkel of Turkel Investments and Penn Financial Group president Matt McCall weigh in on Elon Musk.

  1. Lululemon Looks Beyond Yoga Wear for Growth

    Lululemon Athletica Inc (NASDAQ:LULU), best known for its trendy yoga wear, hopes to drive growth in coming years by expanding its range of fitness-related apparel a...

  2. Negative, But Polite, Online Reviews Aren't So Bad for Business

    Not all negative reviews have the same damaging effect, new research suggests.

  3. Google Eyeing 'Smart' Contact Lenses

    Google (NASDAQ:GOOG) may be investing in big brands like Ray-Bans ahead of the upcoming Google Glass launch, but new patent filings show the tech giant might one day...

  4. Small Business Money-Saving Marketing Tips

    When your business is just starting out, it can be difficult to know where to focus your resources, especially if you don't have a lot of them. One area that can suck up a lot of the budget — and often does for inexperienced business owners — is marketing.

  5. 7 Keys to Building a Successful Brand

    Most people think of branding as simply “the logo,” but a logo is just the beginning of a brand’s visual aspect.

  6. Why Angels Say 'No' to Entrepreneurs

    When angels get burned, they add all aspects of the investment to the ‘never again’ list. This is a list you don’t want to be on. Here is what you need to know.

  7. Popular Tech Terms, Decoded ;-)

    Don't you love it when the self-appointed word police go ballistic over popular jargon that should be banned from the workplace or, better yet, from the entire human...

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