April Fools' Day

Viral MarketingTens of thousands of views, shares or retweets aren't enough to make your message a viral marketing success story. Marketing isn't about noise. It's about establishing positive connections, making impressions that enhance your brand image, and moving prospective customers closer to the action you want them to take.Viral marketing gets your target audience to do your work for you. It involves attention-grabbing and brand-enhancing messages that connect with viewers in such an engaging way that they want to pass the message on to others, basically becoming your marketing agents and broadcasters. Here are five success stories to learn from.BlendtecThis "Will It Blend?" video has over 10 million YouTube views and top rankings on nearly every best-of-viral marketing list. Here are some takeaway lessons:- Make waves. Reducing an iPad to a pile of dust in a blender is unexpected and stunning.- Keep the message relevant. The video supports Blendtec's claim as producer of the wor...

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