GoDaddy, the domain registrar known for its racy ads, is preparing for an initial public offering, according to a report from Dow Jones Newswires. 

The wire service reported that the firm is currently interviewing underwriters for a potential offering. GoDaddy might be looking to tap into a red-hot IPO market, that has recently seen Web-based firms garner big valuations. Indeed, King Digital Entertainment said this week is targeting an IPO that will value the maker of "Candy Crush" at an eye-popping $7.6 billion.