Activision Blizzard (ATVI) said “Call of Duty: Ghosts,” the latest title in its popular gaming franchise, surpassed $1 billion in sales to retail stores on the first day.

The video game is eyeing a record set in September by Take-Two Interactive Software’s (TTWO) “Grand Theft Auto V,” which took three days to hit $1 billion in sales to consumers and sold $800 million on launch day.

Last year’s “Call of Duty: Black Ops II” reached $1 billion in 15 days, after posting $500 million in first-day sales.

Initial sales of the top video games have come in well ahead of movies and other entertainment. The 2009 movie “Avatar,” which topped the $1 billion mark in 17 days, is the only major entertainment release to come close.

“Call of Duty: Ghosts” hit store shelves on Tuesday, with midnight openings at 15,000 locations worldwide.

The $60 military simulation game is available for Sony’s (SNE) PlayStation 3, Microsoft’s (MSFT) Xbox 360, Nintendo’s Wii U and PCs. Versions for the new PlayStation 4 and Xbox One consoles will be released on Nov. 15 and Nov. 22, respectively.

Activision also launched a new mobile app for Google (GOOG) Android, Apple (AAPL) iOS and Windows 8 devices.

GameStop (GME) said the latest “Call of Duty” is on pace to be the video game retailer’s most-reserved title this year.

“This is the must have launch title for the next generation of consoles, and we expect ‘Call of Duty: Ghosts’ to be the most successful launch title for the Xbox One and PS4 by a wide margin,” said Eric Hirshberg, CEO of the Activision Publishing subsidiary.

Activision Blizzard CEO Bobby Kotick added that “Call of Duty: Black Ops II” and its digital content have generated more revenue in the last 12 months than any other console game has in a single year.

Activision is expected to report third-quarter earnings later Wednesday.

Shares jumped 1.2% to $16.73 in early morning trading. The stock was already up 55.6% on the year through Tuesday’s close.

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