Published June 20, 2013
McGraw-Hill Education said Thursday it agreed to buy Aleks Corp., which makes adaptive learning technology, as the company looks to expand its personalized learning portfolio.
Terms of the deal weren’t disclosed. McGraw-Hill Education expects to complete the transaction early in the third quarter.
“We believe that delivering personalized experiences through adaptive technology is a key ingredient to teaching and learning success,” Buzz Waterhouse, chief executive of McGraw-Hill Education, said in a statement. “Through our acquisition of Aleks, we’re working to grow and further develop the type of engaging, personalized experiences that we see as a central element in the future of education.”
Aleks uses research-based artificial intelligence to determine what a student user knows or doesn’t know. The technology then advises students on what they’re most ready to learn.
McGraw-Hill Education has already marketed and sold Aleks for math in the higher education space for more than 10 years. In the near-term, the company will continue to sell it as a standalone product but has plans to integrate Aleks with its existing content and digital platforms.
In January, McGraw-Hill Education purchased an equity stake in Denmark-based adaptive learning firm Area9 Aps. The two companies created products like the LearnSmart Advantage suite, which includes adaptive e-book SmartBook.
Shares of Apollo were off 6.5% Thursday at $22.57. The stock is up 39% on the year.