In a jab to Netflix (NFLX), Amazon (AMZN) struck a licensing deal with A&E Networks on Friday that will enable customers to stream popular shows from the History channel and Lifetime.

The deal brings total movies and television shows offered on Prime Instant Video to 33,000. They are available as part of the $80 Prime membership, which also includes general free shipping from Amazon.com.

Terms were not disclosed.

"In a year we have more than doubled the Prime Instant Video selection for our Prime members," said Brad Beale, Director of Digital Video Content Acquisition for Amazon. "A&E Networks has some of the most popular shows on television and we know our customers will love streaming the A&E content with Prime Instant Video."

Those shows include the popular realities Pawn Stars, Storage Wars and Dance Moms.

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