Video game publisher Electronic Arts Inc (EA), the name behind the highly popular "Sim City" and "Battlefield" titles, is exploring a sale, the New York Post reported, citing sources.

The company's shares were set to open 12% higher on the Nasdaq after jumping in premarket trade on Thursday. They had closed at $13.09 on Wednesday. 

The company, whose stock touched historic lows in recent weeks, has been approached by private equity players Kohlberg Kravits Roberts & Co LP (KKR) and Providence Equity Partners,
but the talks are in early stages, the daily reported.

Electronic Arts was not immediately available for comment outside regular business hours. KKR and Providence were also not immediately available.