Published July 13, 2012
New numbers from Nielsen illustrate what has long been obvious to anyone who pays attention to technology: old feature phones will soon be a thing of the past. Nielsen reported on Thursday that two-thirds of new mobile phones purchased in the second quarter of 2012 were smartphones. What’s more, Nielsen found that just under 55% of all U.S. mobile subscribers owned smartphones, meaning something that was considered a high-end item just five years ago is now commonplace.
As far as smartphone operating systems go, Nielsen found that recent adopters over the past quarter unsurprisingly gravitated toward Android, which accounted for 54.6% of all new smartphone purchases, and iOS, which accounted for 36.3% of all new smartphone purchases. RIM’s BlackBerry devices continued to lose market share during the quarter, as BlackBerry OS smartphones accounted for just 4% of all new smartphone purchases — just two quarters ago, RIM’s share among new smartphone buyers sat at 15%.