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Amazon’s Kindle Fire Takes More Than Half of Android Tablet Market

Kindle Fire Debut in Hand


Five months after its debut, Amazon’s (AMZN) Kindle Fire tablet has not only become the retailer’s No. 1 selling item, but it’s also taken more than half of the entire Google (GOOG) Android tablet market, according to a new report from comScore.

The 7-inch device, which runs a highly customized version of Google’s Android operating system, has nearly doubled its share of the Android tablet market over the last two months, comScore said, from 29.4% in December 2011 to 54.4% last February.

ComScore said the next most popular tablet after the Fire is Samsung’s Galaxy Tab, with 15.4% market share in February, followed by Motorola’s Xoom with a 7% share.

Amazon has a long way to go, however, if it wishes to take on the top tablet: Apple’s (AAPL) ubiquitous iPad.  According to Forrester Research, Apple had about 73% of the entire tablet market (not just Android) in March.  In that report, the firm said no other tablet maker had more than a 5% share.