Published December 20, 2011
This past Friday will go down in the record books as another heavy spending day this holiday season. Consumers spent a total of $1.07 billion on December 16th, otherwise known as “Free Shipping Day,” which was more than consumers spent during the entirety of the Thanksgiving weekend ($1.03 billion) and 14% more than consumers spent on the same day in 2010.
Shoppers spent the most money on Cyber Monday so far this holiday season ($1.25 billion) followed by Green Monday ($1.13 billion) and Free Shipping Day.
“More than $1 billion in spending on Free Shipping Day put the exclamation point on what will almost certainly be the heaviest week of the online holiday shopping season,” comScore chairman Gian Fulgoni said. “Four individual days surpassed $1 billion in spending this week, with Green Monday leading the way at $1.13 billion. While next week may see another strong day or two at the beginning of the week, it’s clear that we have now reached the crescendo for this season and that spending will begin to slow as we get closer to Christmas, leaving Cyber Monday as the top ranked shopping day for the second year in a row.”