MCKINNEY, Texas, Dec 01, 2009 (BUSINESS WIRE) ----My Vintage Baby, Inc. (Pink Sheets: MVBY), a public children's apparel company, announced the official launch of the My Vintage Baby Direct Sales national program on December 1, 2009.

A total of 91 representatives in 23 states have begun pre-selling the fabulous My Vintage Baby Spring 2010 line at trunk shows and through the Internet.

A dedicated page has been added to the My Vintage Baby Direct website for each direct sales representative. Customers can now order easily from their personal representative via the website. The representatives will also use the website to post their trunk show schedules, and their customers will be able to use the site to hold virtual "e-Trunk" fashion shows for their friends.

A new position, Director of Sales, has been created to manage the growing My Vintage Baby Direct Sales Representative Team. The position will be filled by Jana Champagne, who as a Direct Sales Senior Director developed over 200 sales representatives during her seven year career with Southern Living at Home. She was one of only six of approximately 40,000 consultants to achieve the "Dream Builder" award at their 2009 national convention. Ms. Champagne also has extensive buying, wholesale, and retail experience with both Dillard's Department stores and Liz Claiborne Inc.

"We are delighted to have a manager of Ms. Champagne's caliber join My Vintage Baby to inspire our Direct Sales Team as we launch My Vintage Baby Direct nationally for the exciting Spring 2010 season," stated Jessica Wiswall, CEO of My Vintage Baby.

ABOUT MY VINTAGE BABY:

My Vintage Baby is recognized as "a piece of yesterday for the hip child of today." Visit My Vintage Baby Shop Direct for select children's wear and accessories.

This press release contains "forward-looking statements," which are statements related to future, not past, events. These forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential business strategies, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," or "seeks". Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in these statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.

SOURCE: My Vintage Baby, Inc.

   My Vintage Baby, Inc. 
   Morgan Boatwright, 972-548-9850 ext. 3 
   Investor Relations 
   invest@myvintagebaby.com
   

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