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You know that buying a stock makes you part owner of a company, theoretically with millions of other people. But, while ownership has its privileges (at minimum you get a neat stock certificate and an invitation to the annual meeting), being an owner doesn't necessarily pay. Sure, you make money if the stock goes up, but only if you sell, and you can, in theory, lose all the value of your investment if the stock tanks.
Enter the dividend. Here, you get money simply from holding the stock. Companies pay a yield, which is expressed in a percentage based on the stock's price. For example, if a stock trades at $10, and pays a 10% annual yield, your dividend payment would be a $1. (Usually, companies break out the payments quarterly, so, using our example, you¿d get, well, a quarter each quarter.)
Companies that pay dividends fall into a few categories. First, you've got your big, stable companies that generate enough cash that it makes sense to throw some back to shareholders. Next, there are businesses, like real estate investment trusts, that are in the business of sitting back and receiving cash, then distributing it to holders. And, then there are companies that need to dangle a high dividend yield like a carrot to ease investor fears. Cigarette-maker Altria has been doing this for years.
Simply because a company pays a dividend doesn't make it a good investment. After all, you may want to take a chance on a growth stock that can move higher in price than dividend payers are known to do. But, you can¿t beat the safety of knowing that, even if a stock doesn't move in a year, you¿re at least making something off your investment.
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Thursday, July 10, 2008
Turner Broadcasting System, Inc. and Yahoo! Enter Strategic Content and Advertising Agreement
Comtex
NEW YORK & SUNNYVALE, Calif., Jul 10, 2008 (BUSINESS WIRE) ----Turner Broadcasting System, Inc. and Yahoo! Inc. (Nasdaq: YHOO) have entered a multi-year strategic alliance that will allow the two companies to collaborate on advertising and sports-related content. Turner will exclusively represent online advertising sales for the NBA, golf and NASCAR pages of Yahoo! Sports. Additionally, Yahoo! Sports will gain access to basketball, golf and NASCAR content from NBA.com, PGATOUR.com, PGA.com and NASCAR.com, league sites managed by Turner. The deal was announced today by David Levy, president of Turner Broadcasting Sales, Inc. and Turner Sports and Todd Teresi, senior vice president of Yahoo!'s Publisher Channel. The deal creates an alliance between one of the leading entities in the sports media industry and the #1 online sports destination, representing the new model for media outlets looking to increase and further engage their audiences.
All display, sponsorship and video advertising opportunities within the NBA, golf and NASCAR pages on Yahoo! Sports will be available exclusively through the Turner Network, which combines the digital resources of 19 Turner Sports, News and Entertainment properties. The agreement also provides Turner with access to advanced targeting technologies that will allow Turner to exclusively sell advertisements based on a consumer's affinity for NASCAR, golf and NBA content, thus creating new advertising opportunities for clients. The agreement underscores Yahoo's ongoing commitment to differentiating verticals online.
"Our relationship with Yahoo! provides tremendous benefits for our online consumers who will receive enhanced coverage of NBA, PGA TOUR, PGA and NASCAR news and events," said Levy. "Aligning with Yahoo! Sports adds another dimension to our digital platforms and enables us to extend the distribution of content and advertisers' marketing messages by leveraging each company's national audience. We're confident this arrangement will prove very beneficial to our advertising partners." He added, "The strength of this league content combined with the extensive reach of Yahoo! Sports will make our respective properties the undisputed leader in market share of NBA, golf and NASCAR content on the Web."
"By aligning with Turner and enabling them to extend Yahoo! inventory to sell to advertisers, we will engage the most targeted audience of sports enthusiasts available on the Internet," said Teresi. "This announcement builds on our strategy to be both the starting point for consumers seeking the premier sports content, and to be the choice for leading Internet publishers looking to maximize their revenue potential. With the incomparable sports lineup Yahoo! Sports can now offer, as well as the massive size of our audience, advertisers will be able to deliver the most targeted, relevant marketing messages available at scale on the Web."
Through this relationship, Turner will provide NASCAR, PGA TOUR, PGA and NBA properties to Yahoo! Sports with live and on-demand video, leaderboards and editorial content featuring some of the biggest names in sports. The content will enrich Yahoo! Sports' current racing, golf and professional basketball coverage, which includes original reporting from award-winning journalists such as NBA writer Adrian Wojnarowski, auto racing writer Bob Margolis, and NASCAR analyst Ricky Craven. League sites NASCAR.com, PGATOUR.com, PGA.com, and NBA.com will also reap the benefits of successfully partnering with Turner through this Yahoo! agreement with increased exposure to a new audience of sports fans. The league sites will receive fixed placements on the respective NASCAR, golf, and NBA pages of Yahoo! Sports to promote certain league initiatives, further growing their brand exposure.
Opening the marketplace for Turner to sell advertising on Yahoo! Sports is part of a new publisher strategy that Yahoo! began implementing in October, 2007. The company's goal is to work with publishers that are differentiated in their markets online to build an interdependent reseller network. Through this reseller network, advertisers can reach the audiences they want to communicate with at Yahoo!'s unmatched scale, plus presenting their audiences with relevant messages at the right time.
About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.
About Turner Broadcasting System, Inc.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
This press release contains forward-looking statements that involve risks and uncertainties concerning Yahoo!'s collaboration with Turner Broadcasting System, Inc. (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!'s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the expected or planned implementations of the collaboration described might be delayed, might not ultimately be implemented, or if implemented might not be successful; and that the anticipated benefits to Yahoo!, Turner, advertisers and users might not be realized. More information about potential factors that could affect Yahoo!'s business and financial results is included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in the Company's Annual Report on Form 10-K for the year ended December 31, 2007, as amended, and Quarterly Report on Form 10-Q for the quarter ended March 31, 2008, which are on file with the SEC and available at the SEC's website at www.sec.gov.
SOURCE: Turner Broadcasting System, Inc. and Yahoo! Inc.
Turner Broadcasting System, Inc. Sal Petruzzi, 212-275-6897 sal.petruzzi@turner.com or Yahoo! Inc. Emily Fox, 408-349-8150 emilyf@yahoo-inc.com
Copyright Business Wire 2008
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