Home / Small Business
Friday, September 19, 2008
Technology Tools: E-mail's Little Helpers
Microsoft Outlook may be the most widely used e-mail tool on the planet, but it's hardly perfect, which is why enterprising programmers have created a cottage industry in the design of extra features for it. These Outlook add-ons come none too soon for a corporate world that is drowning in information overflow. Research firm IDC estimates that the amount of business e-mail is on track to reach more than six billion gigabytes this year, double the amount sent in 2005. Some of these powerful plug-ins help Outlook better manage these staggering amounts of data. Others help you send huge files, compose bulk e-mails, and even prevent possible humiliation.
Best For Managing Your Contacts
Xobni
What it is:An add-on that creates a dossier on each of your e-mail contacts
What's Cool:Click on a message, and Xobni displays a profile of the sender. It automatically pulls a telephone number from the signature. Xobni keeps tabs on how much e-mail you send to each other -- including who sends more -- and provides a list of the e-mails and attachments you have swapped. An added bonus for Skype users: Xobni includes a handy click-to-call button. It also includes search.
Drawback:If two contacts have the same name, Xobni can confuse them for the same person.
Price: The program is in beta, and it's free. CEO Jeff Bonforte says it will remain free after the full version launches in early fall, though a premium service may be offered later.
Best For Organizing Outlook Chaos
ClearContext
What it is:Software that sorts your e-mail
What's cool:It scans your inbox and automatically color-codes all tasks, appointments, and e-mails according to the subject matter and how frequently you correspond with the sender. That typically means everything in Outlook having to do with a key client shows up in red, while spam is shaded gray. ClearContext reminds you to follow up on unanswered e-mails from important contacts. In the pro version, you can schedule a meeting from within an e-mail -- a function sorely lacking in Microsoft's original.
Drawback:To get the full benefit of the program, users have to do a certain amount of filing, which detracts from the main intent of the program.
Price: The personal version is free. The pro version costs $89.95, with volume discounts available.
Best For Hunting Through E-mail
Lookeen
What it is:A fast e-mail search tool
What's cool:Tired of Outlook's sluggish search function? This is kind of like having Google (NASDAQ:GOOG) sitting on top of your e-mail. Lookeen indexes everything in Outlook, including your appointments, tasks, and e-mails in your inbox and local folders. That index makes everything easily searchable; results are returned in a fraction of a second, sorted by type. Once you find what you're looking for, you can click a button to bring up all the material associated with that particular name or e-mail thread.
Drawback:Lookeen is a little pricey for what you get, given that the program doesn't offer some of the features that other add-ons offer for free.
Price: $39.80; volume discounts are available for 10 or more users.
Best For Sending Canned Replies
Email Templates
What it is:Software that sends personalized bulk e-mails from Outlook
What's cool:If you find yourself sending the same e-mails over and over -- such as answers to frequently asked questions -- Email Templates can speed up the process. It helps you create customized messages that are instantly available from a pull-down menu in Outlook. Replies are automatically populated with information, such as a name and e-mail address, from the incoming message.
Drawbacks:Email Templates may not be worth the time and effort unless you have a job that deals with truly huge volumes of e-mail. And if you forget to fill in one of the blanks, the recipient will know that your personal note isn't so personal.
Price: Free for a very limited, stripped-down version; $99 for the pro version
Best For Avoiding Reply-to-All Gaffes
Reply-to-All Monitor
What it is: An add-on that keeps you from accidentally sending a group reply
What's cool: Ever tried to make a private remark over e-mail and mistakenly replied to the whole organization? This little plug-in could have saved you. When you click the Reply to All button and hit Send, it pops up an alert box that basically says, Hey, are you sure you want to do that? It can also give you a heads-up when you are about to lose your anonymity by replying to an e-mail on which you were bcc'd.
Drawback: You don't get many features. The maker of this program, Sperry Software, has created several helpful Outlook add-ons, but it sells them individually instead of in one bundled suite.
Price: $14.95
Best For Sending Big Files
YouSendIt
What it is: A virtual drop box for sending and receiving attachments of up to 2GB
What's cool: Most e-mail systems don't let you send files that are bigger than a few megabytes. And even when big files can be sent, you can't count on them being received. YouSendIt fixes that. Install its plug-in, and when you send a large attached file in Outlook, recipients get a small e-mail containing a link to a site from which they can download the file. You can tell YouSendIt to step in only when your attachments exceed a certain size.
Drawback: If you are sending sensitive documents, you will need to spring for the $29.99-a-month version, which password-protects the files.
Price: You can send attachments of up to 100MB each for free. Plans that allow you to send files up to 2GB in size start at $9.99 per month and go up when you add users and features.
More from Inc.com
More Tech Tools for Business
Join the Discussion
Starting Up in a Down Economy
America's
Smartest Entrepreneurs
7 Ways to Disaster-Proof Your
Business

SmartMoney's Small Business Site
- Winners and Losers of the Minimum Wage Hike
Thu, 09 Jul - Selling Your Trademarked Name
Thu, 09 Jul - What's In A Service Business Name?
Thu, 09 Jul - Stand Out: Responding to Social Causes Boosts Sails
Mon, 06 Jul
FOX Translator
No data currently available.
No data currently available.
It's time to let you in on a dirty little secret: You may not own the stock you own. That's right, if you invest with a brokerage firm, the shares you bought are almost certainly not held in your name. Technically, they're held in the name of the Wall Street firm you do business with, hence the term "street name."
No, you haven't been robbed. Ultimately, the decision to hold shares on the books under a different name doesn't affect the economic ramifications for you. You¿re listed as the "beneficial owner," even though the firm is the official owner of the shares. But, you are giving up some rights, and investors concerned about good corporate governance might want to get that stock back in their own names.
Here's the problem: If your stock is technically owned by, say, Merrill Lynch, then Merrill Lynch gets to do things with it that might work against your wishes. Take short selling. Investors who want to sell shares short need to first borrow those shares. The lenders are often the big Wall Street firms that are handing out Street-name shares. So, if you feel that a company you own is a victim of aggressive short selling, chances are your own shares are being used to fuel the shorting.
Also, your brokerage firm can cast ballots on some corporate matters affecting a company without getting your input. Technically, this can only happen in votes considered ¿routine¿ by securities regulators. But, there's a big catch: some big events, like board elections, are considered "routine" under law.
The good news is that you can easily fix the Street name problem: Just request that your brokerage firm makes you the listed owner of the shares. If they refuse, find a new firm.






