I get a lot of books in the mail, but when I received the bright orange Worst Case Scenario Business Survival Guide by Mark Joyner and David Borgenicht, I noticed right away that it was a bit different.

The easy-to-read format offered a lot of white space, and the bullet-type advice they offer makes the content easily actionable. Just what the doctor ordered: business advice that's actionable, easy-to-read and not bogged down by a bunch of mumbo-jumbo theory.

So I reached out to Mark and David and asked if they wanted to offer any social media advice, and they provided some advice for folks working in corporate training. Here are their tips:

1. Set up a Twitter account for your class.
2. Ask all of your colleagues to follow the account on Twitter.
3. Post important updates to the account. (Don't use it to post nonsense, or they won't pay attention. Use it as a broadcast mechanism.)
4. Set up a Facebook group for your class.
5. Ensure that all of your students are members of this group. (Follow up. Make it a requirement.)
6. In the group settings, make membership a requirement to access the group. This will make your communication more secure.
7. Post important updates to this group. (Again, don't post nonsense or your students won't take it seriously.)
8. Require that your students use this group as the sole discussion board for the class outside of class hours.
9. Require that your students post their questions to you as a trainer there. This will create an environment of transparency and accountability.
10. Be sure to answer all questions posted there promptly.
11. Delete posts that are counterproductive or negative. 

That's it. We'd pad this article with more fluff, but in the spirit of the Worst Case Scenario Business Survival Guide, we're getting right to the point and telling you what works.
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