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Friday, November 06, 2009
Float Hopes; Parade Brings Extra Business To NYC Merchants
By Kathryn Elizabeth Tuggle
FOXBusiness

New York City’s downtown will be littered with the colorful confetti of the city’s 205th ticker tape parade Friday as the New York Yankees celebrate their World Series victory - but most business owners won't be complaining.
The parade marks the 27th World Series Championship for the Yankees, and will begin at 11:00 AM on Broadway and Battery Place and continue up the so-called “Canyon of Heroes” to Chambers Street.
The city estimates that the parade will cost roughly the same amount as 2008’s parade for the New York Giants Super Bowl win, which cost around $331,000 for floats, added police protection, and clean-up. However, an undetermined portion of the cost for the Yankee’s parade will be chipped in by private donors, according to the city, which said that all but around $20,000 of the cost of the Giant’s parade was donated.
Money won’t be spent on confetti this year, thanks to a donation of a half ton of shredded recycled packing materials made by Red Hook, Brooklyn-based Atlas Materials. While just over 1,200 pounds of confetti was ordered, an estimated 30 to 40 tons of debris will be cleaned from the parade route this year if previous years’ results are any indication.
At the Giants' parade in 2008, 36 tons of parade refuse were cleaned from the city streets, though that pales in comparison to the 5,000 tons dropped during 1945’s V-J Day parade, according to Bill Bernstein, chief operating officer of the Alliance for Downtown New York.
The choice of recycled materials (which the city will recycle again when the parade is over) takes the ticker tape tradition one step closer to being “green”. “We’re setting an example of the type of paper we’d like to see office buildings use along this route,” said Bernstein, adding that the buildings often made their own “confetti” from old documents and materials.
“I have a feeling the buildings along lower Broadway are shredding as we speak,” he said.
A total of 20 office buildings along lower Broadway will receive bags of confetti to toss along the route, and each office within those buildings handles the parade differently, according to Bernstein.
“Some of them have a huge day-long party as the parade passes, and they toss confetti all day long,” said Bernstein. “Others work all day and when they have a chance, grab a handful and fling it down. Once the buildings’ management companies distribute the confetti, it’s all up to the tenants.”

For those who work along the parade route and those attending the parade, there will be no change or disruption to public transit apart from a few subway entrances and exits along the route that will be closed.
James Anyansi, a spokesperson for the MTA, said there are no plans for additional trains or drivers before or during the parade, and that the MTA would not incur any additional costs due to the celebration. After the parade ends at 2 P.M., a few additional trains may be employed to take crowds away from the downtown area, but this is a service already provided to baseball fans year round.
“When you go to a baseball game and there are trains waiting for you to take you home, it’s the same kind of thing,” Anyansi said. “There’s no extra cost for the city.”
Just behind the last float in the parade will be the mechanical brooms and sweepers of the city’s Sanitation Department, which will get most of the debris cleaned up before mid-afternoon. After that, the 53 sanitation workers of the Downtown Alliance will be picking up stray confetti for the next several weeks that falls onto tress, ledges and overhangs. Bernstein said this would come as no additional cost to the Downtown Alliance, but would be extra work.
“And we are happy to do it,” he said.
Others pleased with additional work during the parade are the business owners that line lower Broadway.
“It’s hell, but it’s worth it,” said Brian Dwyer, owner of Sally and Pepe, an upscale deli along the route. Dwyer said his business more than doubles on parade days thanks to walk-ins and offices in the vicinity that order food for parties.
“I may pass out at the end of the day, but financially it’s really great,” said Dwyer, who has hired security guards this year to prevent parade-goers from cutting through his store as a shortcut.
With an estimated 2 million people flocking to the downtown area in support of the Yankees this afternoon, the results can only be positive, said Bernstein.
“For anyone worried about getting cold, I’d like to remind them that a lot of our retailers sell coffee…. and Yankees sweatshirts,” Bernstein said.
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