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How to Plan a Wedding on a Tighter Budget

 
By Tanya Benedicto
FOXBusiness
     

    Brides-to-be planning their weddings amid a grim economy are learning that splurging may not be an option, even when it comes to what they consider the most important components of their special day.

    Separate surveys by David’s Bridal and The Knot concluded that 75% of couples in 2009 are adjusting their wedding budgets due to the economic downturn.

    But not all is lost. There are ways to have a dream wedding, even if finances are a little bit tighter this year.

    “Brides are not necessarily eliminating factors, but more so doing their research and picking their priorities,” said Rebecca Dolgin, Executive-Editor at The Knot.

    Cindi Freeman, vice president of Public Relations at David's Bridal, said the newly engaged need to “sit down and prioritize the most important things to them on their special day.”

    Jo Gartin, celebrity wedding planner and founder of Love, Luck and Angels in Los Angeles suggests the same to her brides. “It is more so cutting back on individual components as opposed to completely eliminating items on the planning list,” she said.

    The David’s Bridal survey revealed that 77% listed paying off debt as their top economic priority aside from their wedding. Over half of the respondents said their budgets would not exceed $25,000. When asked what items they would scale back on, the top answers were the number of guests and the wedding cuisine.

    “The biggest and easiest thing to cut back on is the guest list,” said Dolgin of The Knot. “When guests cost at an average of $200 a head, that becomes 50% of your budget. It then affects all aspects of wedding planning, from party favors to food.”

    Surveyed brides listed the wedding dress as something they tended to want to splurge on, though that market appears to be softening, as well. 

    Retailers report brides are increasingly tailoring their white gown to their tightening budgets, and the retailers themselves are responding to the new economic climate. David’s Bridal, for instance, provides brides with financing options, layaway programs and group discounts.

    Even upscale brides are feeling the pinch in their gowns.

    “What is different in the last year is that the girl would state her comfort range, and if they liked something costlier, they’d stretch the price range,” said Ronald Rothstein, CEO and co-owner of the legendary Kleinfeld Bridal in New York City. “We don’t hear this that much anymore.”

    He adds that clients are now coming in for second and third trips to find a dress that is both beautiful and budget-friendly.

    While Kleinfeld’s does not provide financing options like David’s Bridal, it holds a blowout sample sale four times a year. During Kleinfeld’s last sale in 2008, 170 brides lined outside their doors hoping to score up to 70% off a designer gown. This past sample sale, held on Feb. 3, attracted 230 brides. 

    “The dress is an emotional purchase and if the girl doesn’t cry from joy during a fitting, then it isn’t her dress,” Rothstein said. “The bride rarely feels this connected to the hall, caterer or DJ.”

    Besides shrinking guest lists and services to save money, couples are scaling back in other areas, according to Dolgin at The Knot.

    Consultants suggest couples move their weddings from reception halls to public spaces. Weddings held at gardens and museums can still retain the same charm as private halls but at lower prices. The salad course is written off or entrée options are limited to one meat and one vegetarian dish. Eight piece orchestras are reduced to a smaller band or disc jockey.

    Experts also say booking off-season, Friday nights or Sunday brunches are popular ways for couples to keep their grip on cash.

    Modest brides are also taking up do-it-yourself decorating. Student and bride-to-be Erica Brewer says DIY wedding planning became a necessity as Detroit’s frail economy led to cuts in her fiancé’s construction work hours every week.

    She turned to craft stores to make her own invitations, centerpieces and decorations. Her reception will be held at a church gym and catering will be family potluck.

    “We pretty much had to balance out everything and the economy is making us think of spending wisely more,” said Brewer. “We don’t have to overdo things.”

    Other brides are also getting creative when it comes to seeking deep discounts. For example, The Knot.com’s Trash to Treasure forum is experiencing more traction. On the Web site, brides could swap leftovers from prior weddings at a cheaper price.

    Some brides are saving big with hand-me-downs. Nora Walsh, who married on Oct. 18, admits she did not enjoy the same wedding spoils as her older sister who married in 2005. After their father’s 401(k) got hit hard in 2008, she decided to cut corners by using her sister’s cake topper, wedding dress slip and some decorations.

    “I tried to cut corners as much as possible,” said Walsh, who works for the U.S. Secret Service. “Our honeymoon was seven days in the Riviera Maya in Mexico. I always wanted a 10-day trip to St. Lucia, but that was ridiculously out of reach!”

    Groom-to-be Andres H. Oranges, an energy trader in New York, said caution is key as the credit crisis shuts down businesses.

    “We are being careful with how far in advance we book a specific vendor,” he said. “It’s been known that during economic downturns, many reception halls and vendors close their doors unexpectedly leaving many of their customers who paid money down at a loss.”

    Oranges and his fiancé agreed that music is the “life of the party” and made that aspect their spending priority.

    According to consultants, it is not just the modest or the sturdier bride-next-door toning down their celebrations. Blinged-out brides are now resorting to the less lavish.

     “What’s been popular over the years was to bring lounge furniture, cigar rollers and extra entertainment,” said Andrea Correale, president of Elegant Affairs in New York City. “All those extras are no longer anymore, it’s basically sticking to the basics.”

    Correale, who planned events for celebrities such as Russell Simmons and Kevin Spacey, as well as Mariah Carey’s wedding to Nick Cannon last summer, also plans many events for Wall Streeters and Hamptonites. While these upper-crust weddings may still have disposable income, many of her clients still refuse to flaunt it at their parties.

    ”My clients who do have the money are in the position where they don’t want to flaunt it because they think it is in bad taste now. Especially when their friends and family may not be in the same position and I hear that all the time.”

    Dolgin from the Knot also saw the economy impact popular destination weddings: “Couples are steering away from destination weddings because they feel bad asking their guests pay for travel or take off of work.”

    For West Coast planner Jo Gartin, who planned weddings for Tori Spelling, Brooke Shields, Courtney Cox Arquette and many Hollywood executives, hard times do not have to ruin a woman’s dream wedding.

    “Weddings can have elegance with simplicity as opposed to grand opulence,” she said.

    While the economy forces couples to learn financial planning before saying their vows, they are getting a glimpse of how to steer through a lifetime of "for better or for worse" market conditions together.

    Nora Walsh is a good example: as she listed the drawbacks of her less-lavish wedding, she put it all into perspective.

    “I don’t regret anything... everything came out beautifully, and I am very happily married with no debt!”   

     

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