New York--Mirror, Mirror, on the wall -- what goes with these pants?

The Magicmirror, which could hit U.S. stores by the end of 2007, is a digital mirror developed by thebigspace and Infosys Technologies (INFY) that interacts with shoppers while they try things on. A bit futuristic (and maybe a bit invasive) the mirror uses radio-frequency identification, or RFID, tag technology to sense the garments shoppers take into the dressing room. The mirror then displays a T.V.-like description of the clothing and offers shoppers everything from related advertisements to suggestions on matching shoes.

Via touch-screen technology, shoppers can tell the Magicmirror if they need another size or color in a garment, and a sales associate is notified via PDA.

“Most times, the first time the retailer can approach you is at the check out at the end of your shopping experience,” said Devon Ferreira, a principal with Infosys. “There is a better opportunity for retailers to make a sale if they can come to your dressing room to bring you what you’ve asked for.”

Ferreira said the mirror’s developers -- Infosys and thebigspace -- are already in discussion with five of the “marquee brands” in North America, and that department store installations are expected before Christmas 2007.