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Wednesday, March 18, 2009
AutoNation to Cover Car Payments for Job Loss
By Kathryn Buschman Vasel
FOXBusiness
With layoffs dominating headlines and the unemployment rate sitting at a 26-year high, AutoNation (AN) announced a plan to provide some leeway for recently-laid off car buyers.
The largest U.S. vehicle dealership announced today on FOX Business Network it plans to cover six months of car payments for recently laid-off consumers.
“It provides... protection in case of job loss -- in the first year of ownership we will provide them up to six months' payment, said Mike Maroone to FBN’s Liz Claman. “Up to $500 a month, so if you lose your job, you've got the security you can keep your automobile or keep your truck. And continue on with your life.”
The plan will first roll out in 33 dealerships in Florida and then move to stores nationwide. Maroone said he expects the plan to be nationwide in less than 60 days.
“We think it attacks a key area, and that's consumer confidence.” He also said the plan addresses the availability of credit and slowing sales that have been plaguing the crumbling economy.
The plan covers monthly car payments of up to $500 for six months. To qualify for the program, consumers must have already paid three months of payments. If six months passes and the consumer can still not afford to pay for the vehicle he or she could return the car to the lender. The program expires after 12 months.
Earlier this year, Hyundai unveiled the “Assurance” campaign to help boost sagging sales. The plan allows consumers who finance or lease new Hyundais this year to return the vehicle if they’re unexpectedly laid off within a year of purchase.
JetBlue (JBLU) also recently rolled out a program that gives full refunds to eligible customers who lose their jobs after purchasing tickets.






