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Tuesday, November 10, 2009

Alaska Airlines Sees Greater Holiday Demand

By Christopher Hinton

MarketWatch Pulse

NEW YORK -- Alaska Airlines said Tuesday that its bookings for November and December have climbed from a year ago on an influx of holiday travelers, leading to an increase in average ticket prices. For November, advanced bookings are up 2.5 points from the same month last year, while December bookings are up 3.5 points, said Alaska Airlines President Bradley Tilden, in an interview. "Travel is a little more peaky than it used to be, so there is huge demand around Thanksgiving and Christmas -- maybe more than it was years ago," Tilden said. To compensate for the demand, Alaska Airlines is adding about 40 flights around the Christmas period, he said. The higher bookings are also translating into higher yields, or average ticket prices. Alaska Airlines is a unit of Alaska Air Group

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