DUBLIN, Ireland, Jul 28, 2008 (BUSINESS WIRE) ----Research and Markets (http://www.researchandmarkets.com/research/473eb4/bce_inc_it_sale) has announced the addition of the "BCE Inc. - IT Sales Opportunities - 2008" report to their offering.

BCE Inc, is Canada based communications services company providing customer connections to residential and business customers in Canada. Under the Bell brand, the company provides consumers with simple solutions to communications needs, including telephone services, wireless, high-speed Internet, digital television and voice over IP. Bell offers comprehensive information and communications technology (ICT) solutions to Canada's leading large enterprises, small and medium businesses (SMBs) and public sector organizations in Canada and abroad. Bell Canada operates through three segments: Bell Wireline, Bell Wireless and Bell Aliant.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example - increase in demand for WiMax services might result in increase in demand for the required infrastructure and access equipments by BCE. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for BCE.

Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by BCE might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the 'IT Selling Opportunities Map' for hardware (including telecom equipment), software and IT services for BCE. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that BCE will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to BCE. Level III opportunities have the lowest scores and hence, unlikely to sell to BCE.

The report is meant for IT and telecom equipment vendors and intends to help them identify selling opportunities within the company. Furthermore, the identified sales drivers can be used to penetrate these accounts or increase current share of the customers wallet. Also, the report lists key IT spending decision makers, which will enable salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the Technology Navigators. TechNavio is built on years of experience of the authors in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Key Topics Covered:

1. Company Overview

1.1 Business Overview

1.2 Key Figures

1.3 Corporate Headquarters

2. IT Spending and Deployments

3. IT Sales Opportunities

3.1 IT Sales Opportunities - Software

3.2 IT Sales Opportunities - Hardware

3.3 IT Sales Opportunities - Services

4. Sales Drivers

4.1 Accelerating Time to Market of New Services

4.2 Customer Data Protection

4.3 Customer Service

4.4 Cutting Costs & Gaining Efficiency

4.5 Growth from Bundled Offerings

4.6 Growth from Enterprise Market

4.7 Increasing ARPU from Existing Servies

4.8 Network Coverage & Capacity Expansion

4.9 Partnerships, Alliances & Licensing

4.10 Using Handset Design & Functionality to Win Customers

5. Conclusion

Appendix A: Key IT Spending Decision Makers

Canada

Appendix B: Definitions

B.1 Software

B.2 Hardware

B.3 Services

Appendix C: Methodology

C.1 Evaluating Criticality Score

C.2 Evaluating Demand Score

Other Reports in This Series

List of Exhibits

Exhibit 2.1: IT Deployment Details

Exhibit 3.1: Software Sales Opportunities Map

Exhibit 3.2: Opportunities and Related Sales Drivers for Software

Exhibit 3.3: Hardware Sales Opportunities Map

Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware

Exhibit 3.5: IT Services Sales Opportunities Map

Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services

Exhibit C1: Calculations for Estimating Criticality Score

Exhibit C2: Criticality Scores for Various Software Applications

Exhibit C3: Criticality Scores for Various Hardware Products

Exhibit C4: Criticality Scores for Various IT Services

Exhibit C5: Calculations for Estimating Demand Score

For more information visit http://www.researchandmarkets.com/research/473eb4/bce_inc_it_sale

SOURCE: Research and Markets

Research and Markets Laura Wood Senior Manager press@researchandmarkets.com Fax from USA: 646-607-1907
   Fax from rest of the world: +353-1-481-1716 

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