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You know that buying a stock makes you part owner of a company, theoretically with millions of other people. But, while ownership has its privileges (at minimum you get a neat stock certificate and an invitation to the annual meeting), being an owner doesn't necessarily pay. Sure, you make money if the stock goes up, but only if you sell, and you can, in theory, lose all the value of your investment if the stock tanks.
Enter the dividend. Here, you get money simply from holding the stock. Companies pay a yield, which is expressed in a percentage based on the stock's price. For example, if a stock trades at $10, and pays a 10% annual yield, your dividend payment would be a $1. (Usually, companies break out the payments quarterly, so, using our example, you¿d get, well, a quarter each quarter.)
Companies that pay dividends fall into a few categories. First, you've got your big, stable companies that generate enough cash that it makes sense to throw some back to shareholders. Next, there are businesses, like real estate investment trusts, that are in the business of sitting back and receiving cash, then distributing it to holders. And, then there are companies that need to dangle a high dividend yield like a carrot to ease investor fears. Cigarette-maker Altria has been doing this for years.
Simply because a company pays a dividend doesn't make it a good investment. After all, you may want to take a chance on a growth stock that can move higher in price than dividend payers are known to do. But, you can¿t beat the safety of knowing that, even if a stock doesn't move in a year, you¿re at least making something off your investment.
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Thursday, July 03, 2008
The Sims and H&M(R) Announce The Sims 2 H&M Fashion Runway Outfit To Be Available in H&M Stores Worldwide
Comtex
REDWOOD CITY, Calif. & STOCKHOLM, Sweden, Jul 03, 2008 (BUSINESS WIRE) ----The Sims, an Electronic Arts, Inc. (NASDAQ:ERTS) Label, and fashion retailer H&M(R) today announced details about an outfit designed by a player of The Sims 2 coming to H&M stores. The outfit will be available in nearly 1,000 H&M stores around the world. In countries beyond the US and Canada the outfit can be found starting July 6, 2008 and in North America starting July 31, 2008.
The winning outfit was created within The Sims 2 using the game's design tool, presented in an online fashion showcase, selected to be manufactured, and will be made available for purchase in nearly 1,000 H&M retail locations worldwide. Shoppers will be able to buy the outfit in the US, the UK, Sweden, Netherlands, Belgium, France, Germany, Hong Kong and China for $14.90 USD.
The outfit was selected by H&M through a unique partnership with EA that encouraged fans of the The Sims, designers and fashionistas alike, to participate in The Sims 2 H&M Fashion Runway. Any The Sims 2 player could participate by designing an H&M-inspired outfit in The Sims 2 game and uploading it to TheSims2.com Exchange. The finalists' designs were showcased on a virtual fashion runway, hosted by Yahoo!, bridging the virtual world and the fashion world like never before! More than 1,000 aspiring fashion designers and fans of The Sims submitted designs that were voted on by more than 100,000 people and viewed by more than 500 million people in the six weekly fashion shows on Yahoo.
"The Sims is thrilled that an outfit designed by one of our players is on its way to H&M stores around the world," said Nancy Smith, President of The Sims Label. "This is a testament to our players' imagination and vibrant sense of community, demonstrated by the significant number of people who viewed the online showcase. We thank players of The Sims everywhere, H&M and Yahoo! for collaborating to make this a fun -- and fashionable -- outlet for creativity."
The selected outfit can be seen in H&M stores with a special The Sims 2 hangtags and signage.
"This is an ideal partnership, and creativity is a key attribute The Sims and H&M share," said Jorgen Andersson, H&M Global Marketing Director. "Encouraging players of The Sims to try their hand being an H&M designer prompted a deeper engagement with our brand in a way that was organic. We were so impressed, but not entirely surprised by the quantity and quality of great designs players created."
"H&M and Yahoo! are the perfect collaborators with The Sims," said Steve Seabolt, Vice President of Global Brand Development for The Sims. "Their brands are respected and admired around the world and with a loyal and growing global player base for The Sims, this initiative brings to life the creativity that our players love so much."
Also, you can now shop for yourself and your Sims with The Sims 2 H&M Fashion Stuff Pack! In this Stuff Pack for The Sims 2, your Sims can choose from contemporary fashion essentials -- all inspired by real H&M designs. Players can also use the all-new store-themed items to design their own H&M retail environment and build a H&M store in their game.
About H&M
H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the Stockholm Stock Exchange. Today there are around 1,500 H&M stores in 28 countries. H&M has more than 68,000 employees and achieved sales including VAT in 2006 of SEK 80,081 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers. For further information visit www.hm.com.
About The Sims
The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. For the latest information about The Sims and to check out the hottest creations for The Sims 2 made by our community members, please visit www.thesims2.com. To stay up-to-date on The Sims 3 news and information, check out www.thesims3.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, POGO, The Sims, SimCity, The Sims Carnival, SimCity 2000 and SimCity 3000 are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. H&M (word mark) (R) is a trademark of H & M Hennes & Mauritz. All other trademarks are the property of their respective owners.
SOURCE: Electronic Arts, Inc.
The Sims Label Addison Ames, 650-628-2990 Director, Public Relations or Bender / Helper Impact Adam Fenton, 212-689-6360 Adam_Fenton@bhimpact.com Audra McIver, 212-689-6360 AAmes@EA.com Audra_McIver@bhimpact.com
Copyright Business Wire 2008
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