These gains don't cause pain. A capital gain is the amount of money you pocket by selling one of your investments for more than you paid for it. Technically, capital gains only count for what's called a capital asset, but that's really just anything you own for investment purposes. Stocks and bonds obviously qualify, but your house and household furnishings can also count.

For tax purposes, capital gains are classified as either long-term (held for more than one year) or short-term (held for less than one year) and there are different tax implications for how long you hold onto a capital asset. For most long-term capital gains, you're taxed no more than 15% of the value of the asset. Short-term gains get taxed as regular income, so you pay the rate for the tax bracket you're in.

Capital gains can also be realized or unrealized. When you physically sell an asset like a stock, you've realized the capital gain. When you're holding the stock, and it has a value over its purchase price, but you're not selling it, you've got an unrealized gain, and you won't realize it until you sell.

In a perfect world, we'd all have capital gains. But no one¿s that smart or lucky. When the value of an asset at sale is below what you've paid for it, it's called a capital loss. The good news is that the government lets you count that loss against any gains you've had, lowering the taxes you pay. In fact, many people who sell a stock that has risen far over their purchase price tend to sell some stinkers, too, at the same time for the tax benefit. This is known as a capital-loss offset.

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Tuesday, June 17, 2008

Omniture Strengthens Breadth and Depth of Marketing Executive Team

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Comtex

OREM, UT, Jun 17, 2008 (MARKET WIRE via COMTEX) ----Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the appointment of two new executives to further strengthen the company's product and brand marketing. Aseem Chandra has joined Omniture as senior vice president of product marketing and Melanie Branon has joined as vice president of corporate marketing. Both executives bring extensive marketing experience at global enterprise software companies and will report to Gail Ennis, Omniture's senior vice president of marketing.

Chandra joins Omniture with more than 12 years of experience at Oracle Corporation, where he held leadership positions in product marketing and product management, and worked closely through the merger and integration of several application firms, including Siebel Systems, Agile and PeopleSoft.

Branon brings Omniture over 20 years of corporate and agency experience in branding, positioning, interactive marketing and integrated marketing program management. Serving most recently as VeriSign's vice president of corporate marketing, Branon was responsible for VeriSign's global brand strategy and provided senior level marketing leadership for a wide range of B2B and B2C campaigns.

"Omniture continues to attract top executive talent and experience from large, highly successful global companies," said Josh James, CEO and co-founder of Omniture. "We are adding to the depth and breadth of our management team in support of our continued growth and expansion in online business optimization."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our continued growth and expansion. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to protect and enforce our intellectual property rights, ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

   Omniture Press Contact: Blake Stowell (801) 722-0115 Email Contact

SOURCE: Omniture

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