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Whether you're walking a tightrope or scribbling in your checkbook, balance is a good thing. And, one of the best ways to evaluate a company is to glance at its balance sheet to see what it owns with what it owes.
The balance sheet is a paragon of simplicity and is made up of three components: assets (the stuff it owns), liabilities (the money it owes), and shareholders' equity (the company's value to its shareholders).
Assets take two forms: short-term (or current) assets and long-term assets. Under short-term, there¿s good ol' hard cash. Then, there¿s something called "cash equivalents," which are assets like short-term bonds that can be sold so quickly, they might as well be cash. There you factor in inventory, which (if you're a reasonably competent business owner) you can sell to customers in return for--you guessed it--cash. (The raw materials a company owns to make that inventory also falls under this category.)
Long-term assets are things that are harder to convert into cash. (Think real estate and equipment.) Long-term assets depreciate, meaning they lose some value over time. Also under the long-term category are what's called intangible assets: things like patents and brands, that are important, but hard to quantify. Accountants earn their stripes figuring out the real overall value of these assets.
Once you know your assets, it's time for liabilities. As with assets, liabilities are separated into short-term or current, and long-term. Current liabilities are what a company owes in that year: Things like payments to employees or accounts payable to suppliers. Long-term liabilities are debts paid over several years.
Shareholders' equity is determined by subtracting the liabilities from the assets. That number represents the value of the company after all its bills are paid.
Obviously, investors should pay close attention to balance sheets. Spikes in the amount of debt carried, or a reduction in shareholders' equity, are usually red flags.
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Wednesday, May 14, 2008
Local.com Wins 2008 Internet Advertising Competition Outstanding Achievement Award
Comtex
IRVINE, Calif., May 14, 2008 (BUSINESS WIRE) ----Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced that the company received a 2008 Internet Advertising Competition (IAC) Outstanding Achievement Award in the Best Directory or Search Engine Microsite/Landing Page category for its Local Mobile - "Apple a Day Giveaway" campaign.
The Web Marketing Association's Internet Advertising Competition (IAC) Awards, is one of the first and only industry-based advertising award competitions dedicated exclusively to online advertising. The awards honor excellence in online advertising and recognize the individuals and organizations responsible for the best in Internet marketing.
"Online advertising is finally getting the recognition it deserves and The Web Marketing Association is pleased to help set the standard for Internet excellence," said William Rice, president of the Web Marketing Association, Inc. "Spending for online advertising continues to grow rapidly and the IAC Awards highlight the best in this unique advertising medium by industry."
Local.com's "Apple a Day Giveaway" campaign was designed to promote the company's Local Mobile(TM) service. As part of the promotion, the company gave away one Apple(R) iPhone each day for 30 days to Local Mobile users.
Local Mobile is a mobile-centric, ad-supported site that provides users with a quick and easy way to perform relevant local searches by entering a keyword and location from their wireless phone or device. To try Local Mobile please visit: http://m.local.com.
About Local.com
Local.com (NASDAQ: LOCM) is a top U.S. website and local search network attracting approximately 15 million visitors each month seeking information on local businesses, products and services. Powered by the company's proprietary Keyword DNA(R) and patented local web indexing technologies, Local.com provides users with relevant local search results, which include special offers, user ratings and reviews, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com via a selection of subscription, pay-per-click, banner and pay-per-call ad products. Local Mobile(TM) provides local search results to mobile phones and wireless devices. The company serves the UK market at http://uk.local.com. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413. For more information visit: www.local.com.
About The Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world.
SOURCE: Local.com
Local.com Cameron Triebwasser, 949-789-5223 ctriebwasser@local.com or Investor Relations Contact: BPC Financial Marketing John Baldissera, 800-368-1217
Copyright Business Wire 2008
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