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Balance Sheet

Whether you're walking a tightrope or scribbling in your checkbook, balance is a good thing. And, one of the best ways to evaluate a company is to glance at its balance sheet to see what it owns with what it owes.

The balance sheet is a paragon of simplicity and is made up of three components: assets (the stuff it owns), liabilities (the money it owes), and shareholders' equity (the company's value to its shareholders).

Assets take two forms: short-term (or current) assets and long-term assets. Under short-term, there¿s good ol' hard cash. Then, there¿s something called "cash equivalents," which are assets like short-term bonds that can be sold so quickly, they might as well be cash. There you factor in inventory, which (if you're a reasonably competent business owner) you can sell to customers in return for--you guessed it--cash. (The raw materials a company owns to make that inventory also falls under this category.)

Long-term assets are things that are harder to convert into cash. (Think real estate and equipment.) Long-term assets depreciate, meaning they lose some value over time. Also under the long-term category are what's called intangible assets: things like patents and brands, that are important, but hard to quantify. Accountants earn their stripes figuring out the real overall value of these assets.

Once you know your assets, it's time for liabilities. As with assets, liabilities are separated into short-term or current, and long-term. Current liabilities are what a company owes in that year: Things like payments to employees or accounts payable to suppliers. Long-term liabilities are debts paid over several years.

Shareholders' equity is determined by subtracting the liabilities from the assets. That number represents the value of the company after all its bills are paid.

Obviously, investors should pay close attention to balance sheets. Spikes in the amount of debt carried, or a reduction in shareholders' equity, are usually red flags.

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DivX Names Eric Rodli as Executive Vice President for Sales and Marketing

 
Comtex
 

SAN DIEGO, Jul 10, 2008 (BUSINESS WIRE) ----DivX, Inc. (NASDAQ: DIVX), a digital media company, today announced the addition of Eric Rodli to the Company's executive team as Executive Vice President for Sales and Marketing, reporting directly to Kevin Hell, Chief Executive Officer. Mr. Rodli joins DivX from Macrovision where he was the Senior Vice President and General Manager for their entertainment business.

"We are very pleased to welcome Eric to DivX," stated Mr. Hell. "As we continue to invest in new emerging products, Eric's exceptional management skills and experience will contribute to create a world-class global sales and marketing organization. Eric has extensive management experience in film and digital technology and services for the entertainment and media industry which will be extremely valuable to our content initiatives. Responsible for overseeing DivX's direct sales teams, Eric will play a critical role in implementing the Company's strategic marketing objectives as it continues to innovate, execute and deliver new products and services targeted to improve the consumer digital media experience."

"Joining DivX at this stage of its corporate growth is extremely exciting," said Mr. Rodli. "I look forward to the opportunity to work with the management team and all employees, and to contribute to DivX's continued success."

In his role at Macrovision, Mr. Rodli was focused on their worldwide entertainment and studio customers, the continuing relationships with the Motion Picture Association of America and independent studios, and digital content protection solutions and enhancement products and services for digital content owners. Prior to joining Macrovision in 2007, Mr. Rodli served as President of the global Entertainment Imaging division (film and digital) at Eastman Kodak from 2001 to 2007 where he was responsible for the sales, marketing, R&D, digital operations and technical support of this Kodak business unit with over $1 billion in revenues and over 1,000 employees. Mr. Rodli has a broad range of senior management experience including President of Bexel Corporation, a partner in the entertainment strategy practice of PricewaterhouseCoopers Management Consulting Group, President of Iwerks Entertainment and a manager at the Boston Consulting Group. Mr. Rodli holds an MBA from the University of Chicago's Graduate School of Business, and a Bachelor of Arts, summa cum laude, in Economics from the University of California at San Diego.

About DivX, Inc.

DivX, Inc. is a digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment--the PC, the television and mobile devices. Over 100 million DivX Certified devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

SOURCE: DivX, Inc.

DivX, Inc. Media Contact: Tom Huntington 858-882-0672 thuntington@divxcorp.com or Investor Contact: Karen
   Fisher 858-882-6415 kfisher@divxcorp.com 
Copyright Business Wire 2008 **********************************************************************
   As of Sunday, 07-06-2008 23:59, the latest Comtex SmarTrend� Alert, an automated pattern recognition system, indicated a DOWNTREND
   on 06-30-2008 for DIVX @ $7.51. For more information on SmarTrend, contact your market data provider or go to www.mysmartrend.com
   SmarTrend is a registered trademark of Comtex News Network, Inc. Copyright � 2004-2008 Comtex News Network, Inc. All rights
   reserved.
 

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