CAMBRIDGE, Mass., Jun 26, 2008 (BUSINESS WIRE) ----ATG (Art Technology Group, Inc.), the premier provider of e-commerce software and platform neutral optimization services, today announced that Consumer Source Inc's flagship product, Apartment Guide, a print and online resource for apartment seekers has introduced aggressive new advertising options for property managers using ATG's eStara Form to Phone and eStara Click to Call services. Apartment Guide now offers its advertisers a real-time, personal connection with potential apartment renters across channels with text to speech or Web to phone services powered by ATG e-Commerce Optimization Services. These new services supplement Apartment Guide's existing deployment of eStara's Call Tracking services.

Many of the issues that are reducing the housing sector are creating demand for apartment leases as prospective homebuyers turn to the rental market. A recent report by Marcus and Millichap, a national brokerage firm specializing in real estate investments, states that apartment demand is expected to rise because of the impact of the home-buying slowdown. Recognizing how these trends are affecting local market competition for apartment rentals, Apartment Guide turned to ATG for enhanced communication tools for its advertisers. By implementing eStara Form to Phone and eStara Click to Call, Apartment Guide drives business for advertisers through an improved cross-channel experience for their prospects, quickly facilitating leads and increasing the volume of signed lease agreements.

"Being the first apartment search resource to implement eStara Form to Phone nationally will give Apartment Guide and our property management clients an advantage in capturing qualified leads," said Arlene Mayfield, Apartment Guide president. "The ability to improve the multi-channel experience with ATG e-Commerce optimization services will help our advertisers create a more personal connection with potential renters and increase the number of contracts signed."

Using eStara Form to Phone, Apartment Guide leverages text to speech by translating text submitted to a community via response form into a voice call and then routing it to the appropriate person, connecting the buyer with the seller immediately over the phone. Once a form is submitted via eStara Form to Phone, businesses receive information with the caller's name and product of interest to help guide the conversation while the consumer is in buying mode. eStara Form to Phone positively impacts sales by eliminating delays between a potential renter's online apartment query and a property manager's reply to form closer, more personal relationships with customers.

In addition, Apartment Guide has also implemented eStara Click to Call, allowing apartment seekers to immediately speak with a property manager and receive real-time information about an online listing by simply clicking a button to connect via phone from the Web. eStara Click to Call directly engages customers with property managers, using real-time information about the caller, including data detailing the point during the transaction the customer decided to make a call, to offer a much more personalized sales experience. The combination of eStara Form to Phone and Click to Call helps close the loop between online and offline conversion of Apartment Guides community listings nationwide.

"eStara Click to Call creates a seamless, cross-channel experience for apartment seekers, and empowers property managers a view of each customer," said Cliff Conneighton, ATG senior vice president of marketing. "Savvy multi-channel customers demand consistency across channels, and resent having to start over when they move from the Web to the phone."

Both eStara Click to Call and Form to Phone are part of the ATG e-Commerce Optimization Services product line, which quickly and dramatically lifts conversion rates and order sizes for any e-commerce site. These on demand (SaaS) services, including automated recommendations and services that connect online shoppers to a live agent interaction, deliver the capabilities that quickly lift Web revenue, and can be deployed easily and rapidly to any Web site, even those not running on the ATG platform. ATG's e-commerce optimization services include:

-- ATG Recommendations, an automated recommendations service that uses a patented technology known as "statistical relational learning" to assess what site content and product recommendations are best for a given customer. ATG Recommendations automatically delivers recommendations that incorporate the real time click-stream behavior of the visitor as it occurs.

-- eStara Connections Services

 -- eStara Click to Call and Click to Chat improve conversion
   rates and order size by providing an immediate and direct bridge between a company's Web site and its sales agents. Click
   to Call and Click to Chat engage buyers selectively and proactively during a Web session when a buyer's behavior indicates
   need for a live interaction, and moves them seamlessly from the Web into live dialogue with an agent via phone or online chat.
   -- eStara Call Tracking enables marketers to track inbound phone leads and more accurately measure pay-for- performance campaigns.
   Powered by a sophisticated IP-based infrastructure, Call Tracking brings low-cost, scalability and reliability to prove performance
   across channels. 

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform for powering highly personalized, efficient and effective e-commerce sites. The company offers a line of platform-neutral, SaaS-based ATG e-Commerce Optimization Services, which can be easily added to any Web site to increase conversions and order size. ATG customers include progressive, innovative online brands like AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. For more information, please visit http://www.atg.com.

(C) 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

SOURCE: Art Technology Group, Inc.

ATG Tucker Walsh, 617-386-1159 twalsh@atg.com www.atg.com or Matter Communications for ATG Charna Cummings,
   978-499-9250 x222 atg@matternow.com www.matternow.com or Apartment Guide Nichole Bigley, 678-421-3494 nbigley@consumersource.com
   www.apartmentguide.com 

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