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Whether you're walking a tightrope or scribbling in your checkbook, balance is a good thing. And, one of the best ways to evaluate a company is to glance at its balance sheet to see what it owns with what it owes.
The balance sheet is a paragon of simplicity and is made up of three components: assets (the stuff it owns), liabilities (the money it owes), and shareholders' equity (the company's value to its shareholders).
Assets take two forms: short-term (or current) assets and long-term assets. Under short-term, there¿s good ol' hard cash. Then, there¿s something called "cash equivalents," which are assets like short-term bonds that can be sold so quickly, they might as well be cash. There you factor in inventory, which (if you're a reasonably competent business owner) you can sell to customers in return for--you guessed it--cash. (The raw materials a company owns to make that inventory also falls under this category.)
Long-term assets are things that are harder to convert into cash. (Think real estate and equipment.) Long-term assets depreciate, meaning they lose some value over time. Also under the long-term category are what's called intangible assets: things like patents and brands, that are important, but hard to quantify. Accountants earn their stripes figuring out the real overall value of these assets.
Once you know your assets, it's time for liabilities. As with assets, liabilities are separated into short-term or current, and long-term. Current liabilities are what a company owes in that year: Things like payments to employees or accounts payable to suppliers. Long-term liabilities are debts paid over several years.
Shareholders' equity is determined by subtracting the liabilities from the assets. That number represents the value of the company after all its bills are paid.
Obviously, investors should pay close attention to balance sheets. Spikes in the amount of debt carried, or a reduction in shareholders' equity, are usually red flags.
Home / Markets / Industries / Technology
Friday, July 11, 2008
Atari, Inc. Appoints Jeff Reese as Vice President of Marketing
Comtex
NEW YORK, July 11, 2008 /PRNewswire-FirstCall via COMTEX/ ----Atari, Inc. (OTC Pink Sheets: ATAR), an interactive entertainment company, announced today the appointment of marketing veteran Jeff Reese as its Vice President of Marketing, reporting to Jim Wilson, CEO and President of Atari, Inc.
"Jeff brings extraordinary industry and marketing expertise to Atari at one of the company's most exciting times," said Mr. Wilson. "I am pleased he is joining our leadership team and look forward to his success."
Said Mr. Reese, "With its iconic brand and established games portfolio, Atari is uniquely poised for growth. I look forward to joining the new leadership team to drive innovation, build further momentum and refresh the legacy behind this famed brand and company."
As Vice President of Marketing Mr. Reese will lead the development and execution of product and brand marketing strategies for Atari's North American retail and online businesses. In his role he will oversee all consumer and retail marketing activities and contribute to development of the company's publishing and third party distribution initiatives.
Most recently, Mr. Reese served as Director of Marketing for Sony Computer Entertainment America Inc. (SCEA), where he was responsible for setting PlayStation's First Party software product marketing roadmap and annual sales targets to deliver on revenue goals. Among his other accomplishments at SCEA, Mr. Reese managed all media strategies, advertising, consumer insights, and brand positioning to drive marketing campaign development and franchise growth across the company's product portfolio. Mr. Reese was also responsible for PlayStation's first EFFIE award for a new software product launch.
Prior to joining SCEA, Mr. Reese was the Group Manager, Worldwide Marketing for Intel Corporation where he handled brand development, global marketing campaigns, and overall growth strategies. During his time at Intel, Mr. Reese led Intel's most successful platform debut with the launch of the Centrino Mobile Technology brand, in addition to leading Pentium 4 processor PC gaming initiatives. Before joining Intel, Mr. Reese was an Account Supervisor for Hal Riney & Partners where he was responsible for establishing and growing the Saturn Corp. business and launching the EV1 from General Motors through strategic planning, creative and media campaign development, and successful integrated national and regional efforts.
Mr. Reese got his start in marketing as an Account Executive at Biederman, Kelly and Shaffer Advertising where he supported the re-launch of the Cadillac brand by targeting a younger audience which contributed to increased annual sales.
Mr. Reese holds a BS in Communications, TV Production, and Marketing from Hofstra University.
About Atari, Inc.
New York-based Atari, Inc. (OTC Pink Sheets: ATAR) publishes and distributes interactive entertainment software in the U.S. The 1,000+ titles that are published and distributed by the Company include hard-core, genre-defining franchises such as Test Drive(R); and mass-market and children's franchises such as Dragon Ball Z(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR- 0010478248), an interactive games publisher in Europe. For more information, visit http://www.atari.com.
Safe Harbor Statement
With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause actual occurrences to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements.
The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.
SOURCE Atari, Inc.
http://www.ATARI.com
Copyright (C) 2008 PR Newswire. All rights reserved
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