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Tuesday, January 06, 2009
Even Without Jobs, Apple Makes News at Macworld
Donna Fuscaldo
FOXBusiness
Despite the lack of an appearance of Steve Jobs Apple (AAPL) is still making news at this year’s Macworld.
The Cupertino, Calif., computer and entertainment company which typically uses its Macworld presentation to announce new developments said Tuesday it’s changing the pricing for songs in its iTunes store and offering DRM free content.
Apple said that all four of the major record labels -- Universal Music, Sony BMG, Warner Music and EMI -- as well as independent labels, will offer music on iTunes in the DRM-free format. iTunes users can also choose to download music directly onto their iPhone for the same price as downloading via the computer.
As for the new pricing structure, Apple said it charge 69 cents, 99 cents and $1.29 a song, while most albums will still be priced at $9.99. Apple had previously charged 99 cents for most songs on iTunes.
The Wall Street Journal reported Tuesday that most songs will be sold for 69 cents, while sought-after songs could cost $1.29.
During the Macworld presentation, Phil Schiller, Apple’s senior vice president of marketing, who took over the keynote after Chief Executive Steve Jobs unexpectedly canceled, unveiled a new version of iLife media software. Changes focus on digital photo storage and geotagging, which is associating a location to a photo.
Apple also announced a new 17-inch MacBook Pro that includes an Nvidia [NVDA] chipset. The new MacBook comes with a battery that lasts eight hours and can be recharged 1,000 times.
The keynote at Macworld is usually given by CEO Steve Jobs, but this year he decided to give that job to Schiller. That prompted speculation that Jobs health is waning and resulted in Jobs coming out Monday and publicly announcing he had a hormone imbalance that has robbed him of protein and caused his weight loss. Jobs said he expected to be healthy by springtime.






