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In the wide and varied family of the thousands and thousands of funds out there, the exchange-traded fund is one of the more consumer-friendly ones.
Unlike mutual funds, exchange-traded funds, or ETFs, behave more like stocks. You can buy
into an ETF at any time, and sell it whenever you feel like it. And like a stock, an ETF's value can rise and fall--depending
on what the ETF is invested in.What do ETFs invest in? Well, they're typically linked to an index like the Dow Jones Industrial
Average or the S&P 500. So, if you had an ETF that trades the same companies that make up the Dow or the S&P, it will
rise and fall in value pretty much the same amount as the Dow or S&P.
You can also buy ETFs that invest in other
types of products, like bonds, currencies, gold or other commodities. The ETF market has grown considerably in the past few
years, so there is no shortage of ETFs to invest in.
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Tuesday, May 20, 2008
Starbucks Scores Top Customer Satisfaction Rating in American Customer Satisfaction Index
Comtex
SEATTLE, May 20, 2008 (BUSINESS WIRE) ----Starbucks (Nasdaq:SBUX) scored the top rating for customer satisfaction among the U.S. largest Limited Service Restaurant chains in the 2008 American Customer Satisfaction Index (ACSI) released today.
"I'm so proud of our dedicated partners (employees) who work hard every day to deliver the unique Starbucks Experience," said Howard Schultz, chairman, president and chief executive officer of Starbucks Coffee Company. "The top ACSI rating underscores the relentless focus we have on our customers and our brand promise to deliver on their expectations."
Starbucks is the only specialty coffee retailer in the ACSI Limited Service Restaurants industry and has consistently received top ratings; tying Wendy's last year (2007) and second only to Papa John's in 2006. A complete list of measured companies and scores may be viewed at www.theacsi.org.
Produced by the University of Michigan's Ross School of Business, in partnership with the American Society for Quality (ASQ) and CFI Group, the American Customer Satisfaction Index is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with over 16,000 stores in 44 countries, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
SOURCE: Starbucks
Starbucks Coffee Company Anna Kim-Williams, 206-318-7100 press@starbucks.com http://www.businesswire.com/cnn/sbux.shtml
Copyright Business Wire 2008
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