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Federal Funds Rate

We like to think that when we deposit a dollar at the bank, it goes into a big vault and we can pull out that same dollar at any time. But that¿s not how the U.S. banking system works. Banks take that money and invest it to make money themselves, so cash gets spread around. This, naturally, leads to a big risk: What happens if those investments go sour? Well, you¿d be out of luck. You can¿t get your dollar back.

The Federal Reserve doesn¿t like that scenario, so it prohibits banks from putting all the cash it has on deposit on the line. In fact, the Fed forces banks to keep a portion of their assets at the Federal Reserve itself, to make sure that some of your assets won¿t get squandered if the bank¿s bets go south. These are called ¿reserves,¿ (hence, Federal Reserve. Got it? Good), and usually amount to 10% of the total cash kept in checking accounts.

These reserves are never exactly 10%, and banks like to keep a little extra in reserve ¿ not, as you might think, to make you more comfortable that they¿re in good financial shape, but rather so they can take that excess and lend it to other banks and make money off it. (They¿re banks, they can¿t help themselves.) The rate at which they make these loans is called the Federal Funds rate, which is set by the Federal Reserve¿s Federal Open Market Committee.

When you hear people chattering about how the Fed cut or hiked interest rates, this is what they¿re talking about: the interest rate banks can charge for lending money from their reserves. This begs the question: If these are essentially loans between banks, why is the Fed Funds rate so important for the rest of the economy?

Well, simply put, because loans make the financial world go round. Bank A lends Bank B $10,000 at a Fed Funds rate of 5%. Bank B then lends out $10,000 to a small business at 7%. The small business then takes that money and expands the business and hires new workers. Now someone is employed, Bank B has made interest off the loan, and Bank A is the richer for making it all happen. It¿s perhaps overly simplistic, but you get the idea. When you want the economy to thrive, you make lending cheaper.

Of course, sometimes you don¿t want the economy to thrive. In fact, you might want it to cool down, mostly to avoid money flooding the system and causing inflation. In that case, the Fed raises interest rates, making it difficult to lend or borrow.

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Southwest Airlines Vacations Unveils Spring Updating at southwestvacations.com

 
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ORLANDO, Fla., May 8, 2008 /PRNewswire via COMTEX News Network/ ----Book a vacation package through southwestvacations.com in May, and you will notice Southwest Airlines Vacations has been busy spring updating. The web site has a fresh, new look and has undergone numerous enhancements to make it easier than ever for Customers to search for and book their vacation packages.

The changes reinforce Southwest Airlines Vacations' commitment to providing Customers the easy way to book air fare, hotel, rental car, and tickets to entertainment and attractions, all in one place. "It really boils down to simplicity and savings in our Customers' minds," states Rich Basen, VP-General Manager for Southwest Airlines Vacations. "That is the philosophy behind each of the numerous enhancements we've made to the web site, to make it easier for Customers to research and customize vacation packages based on what aspects are most important to them, and easily find the best deal they can on their dream vacation."

With over 100 enhancements to the site, some of the highlights include cleaner displays for easy navigating, advanced search options to aid in finding the perfect package components, and enhanced maps to aid in locating hotels and activities in close proximity to points of interest. Also, Customers will now have new sorting capabilities allowing them to choose how they view results, as well as the ability to save and compare multiple itineraries to make it easy to select the best vacation package. "We encourage everyone to visit southwestvacations.com to experience the improvements for themselves. We're confident they'll be happy with the changes," Basen adds.

To view the new web site, visit us online at southwestvacations.com. For more information or to book reservations, visit southwestvacations.com or call 1-800-423-5683.

About Southwest Airlines Vacations - Southwest Airlines Vacations offers vacation packages to more than 40 destinations with flight service available from every scheduled Southwest Airlines departure city. Customize your vacation package including air fare, hotel, car rentals, show tickets, attraction passes, and more at southwestvacations.com. Southwest Airlines Vacations is located in Orlando and is operated by The Mark Travel Corporation. The vacation company is a member of the USTOA $1 Million Traveler's Assistance Program and ASTA TOP.

SOURCE Southwest Airlines Vacations

http://southwestvacations.com
   
Copyright (C) 2008 PR Newswire. All rights reserved

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