SEATTLE, July 22, 2008 /PRNewswire via COMTEX/ ----PEMCO Insurance today announced it will donate $10,000 to Children's Hospital and Regional Medical Center to conclude the company's promotion with Tully's Coffee that challenged customers to devise "super-long" coffee orders.

Throughout the promotion, PEMCO pledged to donate $1 to Children's for each customer who submitted a personal -- sometimes outrageous -- "super-long" coffee concoction. Tully's took point in selecting weekly winning entries based on creativity, taste and unique Northwest flare. Now, at the promotion's end, PEMCO is making a gift to Children's in the names of all weekly winners.

"This partnership with Tully's, which stemmed from the 'Super-Long Coffee Orderer' profile from PEMCO's ad campaign, was a great success," said PEMCO spokesperson Jon Osterberg. "The promotion let us have some fun with a quirk shared by many local coffee drinkers, partner with a great Northwest company that shares our vision, and most importantly, give back to an exceptionally deserving cause."

 Take a look at some of the winning entries from the promotion: Sally Rampersad of Seattle: "A
   double grande, split shot, extra hot, soy intense dark chocolate mocha with no foam, one extra raw sugar and extra whipped
   cream, with a sleeve on the cup." Elizabeth Wade of Bothell: "A half-caf, grande rice milk latte with five dashes of cinnamon
   in the bottom of the cup, two pumps sugar-free Irish cream syrup, very light foam, 175 degrees, in my personal cup so I get
   a 10 cent discount." Don Godfrey of Seattle: "Veinte, iced, two percent quad ristretto, split shot 'Cookies and Creme' mint
   mocha. Go easy on the ice with 13/4 packets of Equal, no whip, topped with velvety, bone-dry foam and a dash of cinnamon."
   Jenaea Bush of Everett: "Veinte cup of ice with soy poured over it until the bottom of the 'u', then filled to the almost
   top of the cup with chai, then add 11/4 white chocolate and six pumps vanilla. Stir, then add two ristretto shots on top.
   Stir again and serve." Susanna Filley of Bothell: "Tall nonfat latte. (That's it but try making that order with a four year-old
   who is nose-to-nose with the pastry display and it takes five minutes of interruptions to explain, 'no honey, not today.')"
   Christina Mason of Seattle: "Veinte, triple split-shot caramel macchiato, heated to 190 degrees, half full. Add whipped cream,
   cinnamon and vanilla powder. Serve with a straw and caramel sauce drizzled on the lid." Denitra Henderson of West Seattle:
   "Grande vanilla and caramel latte in a veinte cup. Half whole milk, half nonfat milk. One pump vanilla, two pumps caramel
   sauce (not syrup). Extra hot with one inch of foam and ristretto split shots poured over the top, two Splendas and an extra
   cup instead of a sleeve." Annaliese Abbey of Seattle: "Two shots steamed with eight ounces nonfat milk and one pump chocolate
   to 200 degrees, poured into a large mug for here and topped with three inches thick, creamy nonfat foam. Top with a cursive
   letter 'L' in chocolate sauce." 

In addition to helping raise money for Children's, each winner received a gift bag and $100 gift card compliments of Tully's.

"Through support from the community and leaders like PEMCO and Tully's, Children's is able to continue their work to support patients and families in our area," said Peggy Walton, Children's Hospital Board of Trustees. "We are honored to receive this gift from PEMCO as a result of its creative collaboration with Tully's Coffee."

Visit http://www.werealotlikeyou.com to learn about PEMCO's "Super-Long Coffee Orderer" and discover more recognizable Northwest Profiles like the "Ghostlike Used Bookstore Waif," "Green Lake Power Walkers," and "Blue Tarp Campers."

About PEMCO Insurance

PEMCO Insurance, established in 1949, is a Seattle-based provider of auto, home, boat, life, and umbrella insurance to Washington state residents. PEMCO Insurance is sold by community agents throughout the state and through PEMCO offices. For more information, visit http://www.pemco.com.

About Tully's Coffee

Tully's Coffee Corporation is a fully handcrafted coffee roaster and a leading specialty coffee retailer and wholesaler. Through company-operated and franchised specialty retail stores in Washington, Oregon, California, Idaho, Arizona, Montana and Utah and its global alliance partner in Japan, Tully's premium coffees are available at more than 400 branded retail locations. Tully's wholesale division also distributes handcrafted coffees and related products via office coffee services, food service distributors, and thousands of leading supermarkets in the United States. Tully's corporate headquarters and roasting plant are located at 3100 Airport Way S. in Seattle, Wash. For more information: (800) 96-Tully or http://www.tullys.com.

About Children's Hospital and Regional Medical Center

Consistently ranked as one of the best children's hospitals in the country by U.S. News & World Report, Children's serves as the pediatric referral center for Washington, Alaska, Montana and Idaho. Children's has been delivering superior patient care for 100 years, including advancing new discoveries and treatments in pediatric research, and serving as a primary teaching, clinical and research site for the Department of Pediatrics at the University of Washington School of Medicine.

 CONTACTS: Jon Osterberg (206) 628-4019 Mark Firmani (206) 443-9357
   PEMCO Insurance Firmani + Associates Inc. jon.osterberg@pemco.com mark@firmani.com 

SOURCE PEMCO Insurance

http://www.pemco.com
   

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