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Whether you're walking a tightrope or scribbling in your checkbook, balance is a good thing. And, one of the best ways to evaluate a company is to glance at its balance sheet to see what it owns with what it owes.
The balance sheet is a paragon of simplicity and is made up of three components: assets (the stuff it owns), liabilities (the money it owes), and shareholders' equity (the company's value to its shareholders).
Assets take two forms: short-term (or current) assets and long-term assets. Under short-term, there¿s good ol' hard cash. Then, there¿s something called "cash equivalents," which are assets like short-term bonds that can be sold so quickly, they might as well be cash. There you factor in inventory, which (if you're a reasonably competent business owner) you can sell to customers in return for--you guessed it--cash. (The raw materials a company owns to make that inventory also falls under this category.)
Long-term assets are things that are harder to convert into cash. (Think real estate and equipment.) Long-term assets depreciate, meaning they lose some value over time. Also under the long-term category are what's called intangible assets: things like patents and brands, that are important, but hard to quantify. Accountants earn their stripes figuring out the real overall value of these assets.
Once you know your assets, it's time for liabilities. As with assets, liabilities are separated into short-term or current, and long-term. Current liabilities are what a company owes in that year: Things like payments to employees or accounts payable to suppliers. Long-term liabilities are debts paid over several years.
Shareholders' equity is determined by subtracting the liabilities from the assets. That number represents the value of the company after all its bills are paid.
Obviously, investors should pay close attention to balance sheets. Spikes in the amount of debt carried, or a reduction in shareholders' equity, are usually red flags.
Home / Markets / Industries / Retail
Tuesday, June 17, 2008
PayDay and Skor Give Away 'Cash 4 Gas'
Comtex
HERSHEY, Pa., June 17, 2008 /PRNewswire-FirstCall via COMTEX/ ----PayDay(R) and Skor(R) Brands announced today the ultimate fill-up for motorists - the "Cash 4 Gas" promotion - an on-pack, instant-win game which will give away cash for more than 100,000 gallons of free gasoline this year. From June through December 2008, anyone who purchases specially marked PayDay Bars and Skor Bars can look inside the wrappers to see if they've instantly won one of more than 5,500 cash prizes. Fifty grand-prize winners will win free cash for gas for one year valued at $2,340, while other winners can score $45 cash towards a tank of gas. More than $360,000 in cash prizes will be given away through specially marked packages of PayDay Bars and Skor Bars.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080617/NETU010-a)
(Photo: http://www.newscom.com/cgi-bin/prnh/20080617/NETU010-b)
"High gas prices continue to be a concern for everyone and The Hershey Company is excited to offer a fun and delicious way to save on gas costs through our 'Cash 4 Gas' promotion," said Jody Cook, Director of Product Publicity, The Hershey Company. "With PayDay Bars and Skor Bars, consumers not only get a delicious snack, but they also could win a full gas tank, or even a year's supply of gas valued at more than $2,300."
The Hershey Company kicked off the "Cash 4 Gas" promotion this morning at a 7-Eleven in Romeoville, Ill., by surprising motorists with a free tank of gas. By the end of the giveaway, 12 gasoline pumps dispensed more than 5,000 gallons of free gas into 380 gas tanks of customers. The lucky motorists were given PayDay Bars and Skor Bars to enjoy as their tanks were filled.
Specially marked PayDay Bars and Skor Bars will be available wherever candy is sold, while supplies last. For official rules and regulations, please visit www.hersheys.com/cash4gas.
The Hershey Company is supporting the in-store promotion with a two-month radio campaign in 36 major markets. The radio campaign includes radio advertising, on-air announcements and contests to drive awareness of the opportunity to win free cash for gas, all while enjoying PayDay Bars and Skor Bars.
About the Products
PayDay Peanut Caramel Bars are a delectable combination of crunchy roasted peanuts and sweet chewy caramel. Skor Toffee Bars are delicious buttery bars of crunchy toffee coated in rich milk chocolate.
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. With revenues of nearly $5 billion and approximately 13,000 employees worldwide, The Hershey Company markets such iconic brands as Hershey's, Reese's, Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers. Hershey is the leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey's Bliss, Hershey's Special Dark, Hershey's Extra Dark and Cacao Reserve by Hershey's. Hershey's Ice Breakers franchise delivers refreshment across a variety of mint and gum flavors and formats. Hershey's partnership with Starbucks offers a premium chocolate experience that combines the highest-quality chocolate with Starbucks coffee-house flavors, for a range of delicious and distinct chocolate products. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at www.hersheynewsroom.com.
SOURCE The Hershey Company
http://www.hersheys.com/cash4gas
Copyright (C) 2008 PR Newswire. All rights reserved ********************************************************************** As of Friday, 06-13-2008 23:59, the latest Comtex SmarTrend� Alert, an automated pattern recognition system, indicated an UPTREND on 05-02-2008 for HSY @ $38.31. For more information on SmarTrend, contact your market data provider or go to www.mysmartrend.com SmarTrend is a registered trademark of Comtex News Network, Inc. Copyright � 2004-2008 Comtex News Network, Inc. All rights reserved.
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