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Wednesday, November 18, 2009
J.C. Penney to Stop Bi-Annual Catalogs
FOXBusiness
J.C. Penney announced on Wednesday that it will stop publishing its large bi-annual product catalogs now that more customers are purchasing items online. The company will not stop publishing catalogs altogether, however, and will publish “specialty” catalogs on a timely basis.
The retailer of clothing and home goods will put more money into its Web store as well as mobile applications for iPhone and other devices, and estimates it will use 25% to 30% less paper with the elimination of the catalogs.
"Increasingly, catalog shopping has converged with online and in-store shopping as customers view catalogs as 'look books' and inspiration sources for their in-store and online purchases," the company said in a statement on Wednesday.
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