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Exchange-Traded Fund

In the wide and varied family of the thousands and thousands of funds out there, the exchange-traded fund is one of the more consumer-friendly ones.

Unlike mutual funds, exchange-traded funds, or ETFs, behave more like stocks. You can buy into an ETF at any time, and sell it whenever you feel like it. And like a stock, an ETF's value can rise and fall--depending on what the ETF is invested in.What do ETFs invest in? Well, they're typically linked to an index like the Dow Jones Industrial Average or the S&P 500. So, if you had an ETF that trades the same companies that make up the Dow or the S&P, it will rise and fall in value pretty much the same amount as the Dow or S&P.

You can also buy ETFs that invest in other types of products, like bonds, currencies, gold or other commodities. The ETF market has grown considerably in the past few years, so there is no shortage of ETFs to invest in.

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Tuesday, August 19, 2008

He's Gr-r-r-eight! U.S. Olympian Michael Phelps to Be Featured on Packages of Kellogg's Frosted Flakes(R) and Kellogg's Corn Flakes(R) Cereal

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BATTLE CREEK, Mich., Aug 19, 2008 /PRNewswire-FirstCall via COMTEX/ ----He's already taken his place in history alongside the legends, but now Michael Phelps can add one more milestone to the list. After earning eight gold medals in the 2008 Olympic Games, Michael Phelps has earned a place of honor on the front of specially-marked Kellogg's Frosted Flakes(R) and Kellogg's Corn Flakes(R) cereal boxes.

The gold medal winning Olympic champion from Baltimore, Maryland will be featured on Kellogg's Corn Flakes and Kellogg's Frosted Flakes cereal packages that are expected to hit grocery store shelves across the U.S. in mid-September. The boxes will feature images of Phelps during what were some of the most memorable moments of this summer's Olympic Games.

"As an Official Sponsor of the 2008 U.S. Olympic Team and a proud sponsor of Phelps, it is only fitting that Kellogg Company feature this world-class athlete on its iconic boxes of Kellogg's Corn Flakes and Kellogg's Frosted Flakes cereals," said Marta Cyhan, Vice President, Global Promotions, Kellogg Company. "Michael embodies the values behind our Frosted Flakes Earn Your Stripes(TM) program. He knows that winning is not just about the glory that comes with gold medals, but about good sportsmanship, working hard and being your best."

Kellogg's Frosted Flakes helps kids be their best through its Earn Your Stripes program. With inspiration from Tony the Tiger(R), the Earn Your Stripes program is designed to encourage kids to eat right, be more active and work hard to achieve all of their goals.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company web site at http://www.kelloggcompany.com/ .

SOURCE Kellogg Company

http://www.kelloggcompany.com

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